“Retro confidence meets bridal glamour as Streax Professional EVOQUE evolves, bringing together eight looks, Seven Bridal Styles, and the launch of a new skin portfolio”
Mumbai, 7th October 2025 – Streax Professional, one of India’s leading professional haircare brands, made a striking mark at Professional Beauty India 2025, held on 6th–7th October at the Bombay Exhibition Centre, Goregaon (East), Mumbai. The premier industry event brought together leading brands, beauty professionals, and salon owners to spotlight the latest innovations, techniques, and products shaping the beauty and salon landscape.
At the event, Streax Professional reaffirmed its leadership in professional haircare by unveiling trend-driven collections, advanced formulations, and holistic beauty solutions tailored for Indian salons. The brand’s experiential booth (Stall No. C-200) became a hub for creativity and innovation, drawing professionals keen to explore the newest offerings.
A major highlight was the launch of the Evoque Collection – Bridal Edit, a trend showcase that beautifully merged global hairstyling inspiration with Indian bridal sensibilities. Designed to empower salon stylists with versatile looks for the modern bride, the collection reflected Streax Professional’s focus on marrying fashion-forward trends with cultural relevance.
The brand also showcased its flagship haircare and colour innovations, including Argan Secrets, Huemagic No Ammonia Gentle Colour, and Bot Brazil – professional-grade solutions developed specifically for Indian hair. Expanding its expertise beyond hair, Streax Professional introduced a new skincare portfolio with the Anti-Ageing Facial Kit, Skin Brightening Facial Kit, and De-tan Facial Kit, marking its foray into comprehensive, salon-focused beauty care.
Dheeraj Arora, MD & CEO, Hygienic Research Institute Pvt. Ltd added “At HRIPL, our intent with Streax Professional is clear: bring the best of global hair and beauty to India—and translate it into techniques, tools, and services built for Indian hair, rituals, and style. We invest in training salonists and hairstylists, so trends move seamlessly from stage to salon, and ultimately to the end, the bride, who deserves looks that feel modern and personal. By expanding our portfolio across haircare and skincare and doubling down on education, we’re helping hairstylists ensure their consumers look like the best version of themselves, while unlocking growth opportunities for salon partners across India.”
Rochelle Chhabra, Head, Streax Professional, said, “Professional Beauty India has always been an incredible platform for us to connect directly with the salon community. This year, our focus was on inspiring as much as innovating. With the Evoque Bridal Edit, we wanted to bring the best of global trends while celebrating Indian beauty traditions, giving stylists fresh, versatile looks that truly resonate with today’s brides. And with the introduction of our skincare range, we’re moving closer to our vision of being a complete beauty solutions partner, supporting salons across every aspect of their client experience.”
With its showcase at PBI 2025, Streax Professional reinforced its role as a leader in driving trends, innovation, and business opportunities for salons across India.
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