Delhi, Mumbai and Bangalore top the chart with 85% or higher proportion experiencing tiredness on waking up, making the metros a breeding hub for Fatigue
81% of population feel that their energy keeps drowning throughout the day raising an emphasis on the need for increased level of nutrition supply amongst Indians
2 in 3 people feel that they are not able to complete daily tasks during the day due to fatigue/lack of energy
India, 6th September 2024: Supradyn, India’s leading multivitamin brand from Bayer’s Consumer Health division, commissioned the Supradyn Fatigue Survey, a study conducted across 10 cities, revealing that 85%* of young Indians wake up tired among other astounding findings. Released in conjunction with National Nutrition Week, the survey underscores Supradyn’s mission of 'One Nation 100% Nutrition,' aimed at raising awareness of the growing nutrition gap and promoting self-care. The findings shed light on the alarming rise in fatigue among India’s working population, with significant regional and demographic variations.
India, with its large and dynamic youth population, faces significant challenges related to fatigue and exhaustion. The Supradyn Fatigue Survey highlights the urgent need to address factors contributing to this issue and to implement supportive measures to enhance energy and well-being. Conducted by Hansa Research Group, across 10 cities and involving men and women aged 25-45 from NCCS A and B categories, the study represents a population of 20 million. The survey states that 96% of Indians feel they lack essential micronutrients and multivitamins, leading to low energy levels.
The survey on fatigue among young Urban India in the 25-45 year age group reveals that 83% frequently need breaks due to tiredness, while 74% struggle with daytime sleepiness or staying alert hampering their productivity. Furthermore, 69% find it difficult to start or complete tasks, and 66% are unable to finish daily activities due to fatigue implying extremely low energy among our working population. Geographically as well, metros like, Pune (57%) and Bengaluru (59%) have the highest proportion of people who feel their diet lacks sufficient micronutrients. Moreover, 78% of those aged 25-35 experience daytime drowsiness, compared to 72% of the 36-45 age group. These findings highlight the significant impact of fatigue on daily life.
Sandeep Verma, Country Head of India, Bangladesh and Sri Lanka at Bayer Consumer Health Division, commented on the survey’s findings, “Supradyn has led the conversation on nutrition and has been a strong advocate for the importance of addressing micronutrient deficiencies. Our Supradyn Fatigue Survey reveals significant fatigue among the workforce, which directly impacts their productivity. These findings underscore the urgent need to address the nutritional gaps in our country. At Supradyn, India’s leading multivitamin brand, our mission is to champion the vital importance of 100% nutrition for optimal health of all Indians. Don’t let fatigue slow you down—energize your day with Supradyn’s balanced multivitamins and thrive!
Prof. Dr. Ketan K Mehta, Sr. Consultant Physician, CardioPulmonologist & Diabetologist, Mumbai comments, "Increased tiredness among youth is a growing concern across the country, as noted by many healthcare professionals. It's crucial for healthcare providers to address this holistically by promoting not just a balanced diet but also the use of multivitamins to bridge nutritional gaps. Food alone can provide up to 70% of essential micronutrients, leaving a significant gap. As a healthcare practitioner, I recommend a healthy diet combined with daily supplements to ensure up to 100% nutrient intake."
Listed below are additional insights reporting cohort wise behavioral statistics from ‘The Supradyn Fatigue Survey Report’ -
Glossary- *Based on morning tiredness among Urban Youth aged 25-35 years in the 10 cities covered in the survey
About Bayer - Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. In line with its mission, “Health for all, Hunger for none,” the company’s products and services are designed to help people and the planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population. Bayer is committed to driving sustainable development and generating a positive impact with its businesses. At the same time, the Group aims to increase its earning power and create value through innovation and growth. The Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2023, the Group employed around 100,000 people and had sales of 47.6 billion euros. R&D expenses before special items amounted to 5.8 billion euros. For more information, go to www.bayer.com.
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