Mumbai, 28th February 2023: Shoppers Stop, one of India's leading fashion and beauty destination, hosted a star-studded event with actor and youth sensation Tiger Shroff at the Shoppers Stop store in Inorbit Mall, Malad. At the event, Carrera, the renowned Italian lifestyle, and sports eyewear brand announced their collaboration with Tiger Shroff’s active lifestyle brand “Prowl” for their ‘Carrera x Prowl’ eyewear collection. The event was a grand success, with fans and shoppers flocking to get a glimpse of the actor and the stylish sunglasses.
Tiger Shroff, who is known for his action-packed performances and impeccable sense of style, looked dapper while sporting Carrera sunglasses. He interacted with the media and shoppers at the Shoppers Stop store, expressing his excitement about collaborating with a prestigious brand like Carrera to release the stunning sunglasses collection. He was also happy to interact with the customers at Shoppers Stop.
Commenting on the visit, Ms. Shwetal Basu, Customer Care Associate and Chief of Marketing and Communication at Shoppers Stop, said, "We are delighted to have Tiger Shroff at our store and would like to congratulate him for his association with Carrera as the global brand ambassador and the launch of ‘Carrera x Prowl’ eyewear collection. At Shoppers Stop, we are always seeking to enrich our customers with latest collections and trends. With the launch of Carrera x Prowl collection at Shoppers Stop, our customers will get access to the most stylish eyewear for every occasion.”
The new collection of Carrera sunglasses is stylish, functional and perfect for any occasion. The collection has something for everyone. It is the ultimate representation of Prowl since it truly resonates with its strong, happy and fearless approach. The sunglasses are designed with precision and incorporate the latest technology to provide maximum protection from the sun and provide perfect visibility.
On the announcement of this association, Ashutosh Vaidya, Managing Director, Safilo India Pvt. Ltd. said “We are delighted to partner with one of India’s most promising lifestyle brands – Prowl by Tiger Shroff that has witnessed unprecedented popularity among the youth within a short span, owing to the star who stands as an icon of dedication and a fit lifestyle for the youth, having continuously inspired many to follow the path. Prowl revolves around having a feeling of power, confidence, and continuity that perfectly embodies the brand values of Carrera. I am confident that the Carrera Prowl collection will be hugely popular among sports and lifestyle enthusiasts and will be particularly embraced by millennials. Especially with someone like Tiger behind it, who has great appeal among the kids, youth, and the masses, it is going to be an exciting association. We have a long and fruitful association with Shoppers Stop and are happy we could make this grand announcement from a Shoppers Stop store.”
“Carrera is the perfect embodiment of Prowl as it genuinely connects with its bold, cheerful, and fearless outlook. I am honored to partner with Carrera which is synonymous with pioneering design and a great legacy and super excited to endorse the Carrera Prowl collection. I have always been an outdoor person and have a keen fascination for eyewear. Carrera Prowl is a personification of me and a perfect lifestyle accessory for the youth who is always on the move,” said Tiger Shroff.
About Shoppers Stop Limited:
Shoppers Stop Ltd. is the nation's leading premier retailer of fashion and beauty brands established in 1991. Spread across 97 department stores, the Company also operates 8 premium home concept stores, 142 Specialty Beauty stores of M.A.C, Estée Lauder, Bobbi Brown, Clinique, Jo Malone, Too Faced, SS Beauty and 25 Airport doors, occupying an area of 3.9 M sq. ft.
Shoppers Stop is home to one of the country's longest-running and most coveted loyalty program 'First Citizen'. The Company's one-of-a-kind shopping assistance service, 'Personal Shopper' is revolutionizing the way Indian’s shop, bringing more value, comfort, and convenience to customer experiences. The brand's diversified Omni channel offering spans over 800+ recognized and trusted brands across an incomparable range of products that together serve our overarching objective of delivering customer delight.
Carrera x Prowl collection:
The C Logo Easy series from Carrera Prowl represents the most recognizable shapes of the active concept that are newly interpreted to embody the iconic designs in a more contemporary way. Dedicated to a younger and more sportive target, these models take inspiration from the sportswear industry, bearing contrasting colours and lightweight materials that make them unique, thanks to the iconic C on the temples.
Bi-injected styles from Carrera x Prowl apply technical features that combined together ensure to offer to the wearer comfort and durability paired with the perfect fitting. On top, flexible hinges ensure additional grip for any outdoor sports activity.
Carrera is the flagship brand of Safilo Group, Italy. Synonymous with pioneering design and outstanding quality - Carrera has been a statement brand since 1956 for people who live by their own rules, continuously defying themselves and proudly approaching life standing out from the crowd. Carrera Collection is composed by three main product families: CARRERA FLAG, the boldest expression of Carrera inspired by the archives with an eye on fashion and always one step ahead, CARRERA SIGNATURE, the brand's evolution combining classic shapes with a dash of urban lifestyle and CARRERA ACTIVE reinterpreting the brand's roots in sport with a street style attitude.
Prowl is an active lifestyle brand of Tiger Shroff. It not just curated to be referred to as just another brand. It's a lifestyle. A lifestyle which does not only cater to a specific set of people but everyone. The brand symbolizes a way of living which brings discipline, calm, movement, confidence and comfort.