With the World Cup fever at its peaks and every country cheering for their players, brands across the globe are leveraging the spirit to associate with the sport. Amidst all the enthusiasm, Mikey McCleary composed and curated an innovative World Cup Anthem “WAY O WAY O”, bringing together five recognised names from the music arena together to create an international track like never before for UBER.
In the digital world where brands look at diversified pop culture and prefer songs over adverts, Mikey McCleary has beautifully integrated the two showcasing the true love for the game across the globe.
Having recognised names like SANAM, a popular Indian band known for its renditions of classic Bollywood songs, alongside other globally acclaimed artists such as Jahmiel (Jamaica), Catherine Taylor Dawson (United Kingdom), Simba Diallo (New Zealand) and Choir group – Khayelitsha United Mambazo (South Africa), the track is a culmination of cultures. Mikey has carefully chosen some of the finest global talent to compliment his composition which he first sketched with local singers to comprehend its real look.
The man behind many catchy songs in TV ad campaigns, Mikey believes the connection between brands and artists is important and beneficial for both parties. He has curated campaigns for some of the biggest brands like Vodafone, Levi's, Titan, Coca Cola, Lakme, Garnier, Toyota to name a few.
Speaking about the overall association with UBER and WAY O WAY O, Mikey McCleary shares “This has been an exciting and challenging project to create a catchy international pop song which brings together artists from 5 different cricketing nations. The goal was to celebrate the passion of the fans around the globe, creating a song people would love and also making sure that the song is in sync with the tone of the brand (UBER). After I composed the song and recorded rough guide vocals, I then directed many sessions with international singers via video calls to piece together the anthem like a jigsaw puzzle and make it flow naturally. It’s great working on a song which promotes the idea of celebrating competitive spirit in a global positive way.”