Friday, May 10, 2019

Aditya Roy Kapur and OPPO come together for F11 Pro #BeBrilliant ad campaign

National 7th May 2019:  OPPO, a leading global smartphone brand announced the launch of the new OPPO F11 Pro TVC with Bollywood star, Aditya Roy Kapur. The TVC highlights the features of OPPO F11 Pro laying special focus on the VOOC flash charge 3.0 which offers a fast charging performance, giving consumers with an uninterrupted experience. The newly launched OPPO F11 Pro is equipped with a new 48MP Ultra-clear camera system, a rising camera, and a panoramic screen, providing customers with an easy to use and flawless user experience.
The TVC portrays the agility and magnetism of the Bollywood star Aditya Roy Kapur which is in synchronization with the VOOC flash charge. Aditya Roy Kapur rushes to reach his destination during which he showed off in front of his friends how OPPO F11 Pro’s VOOC flash charge 3.0 became his savior. The TVC highlights that the VOOC 3.0 of OPPO F11 Pro can match up with your speed and saves you on real time. It will go live on OPPO’s YouTube, Facebook, Twitter and Instagram accounts supported by the hashtags- #BeBrilliant and #OPPOF11Pro
Speaking on the association, Mr. Charles Wong, CEO, OPPO India and President OPPO South Asia saidAt OPPO, we aspire to surpass the consumer expectations, be it technological innovation or device make-up. We wish to now propel OPPO F11 Pro stature with the dynamic Bollywood actor Aditya Roy Kapur, who is a youth icon and is popular for his compelling personality and stylish attitude which is completely in tandem with our brand philosophy. Just like OPPO’s belief of bringing something distinctive and advanced, the actor believes in doing the best for his fans. Our OPPO F11 Pro clearly calls out to millennials who believe in living their life to the fullest and capturing each experience.”
Commenting on the association, Aditya Roy Kapur, Bollywood TV actor said, “It was a great experience to collaborate with OPPO which is one of the most trusted mobile brand that offers stunning features from innovative technologies to different designs at the best value. I am confident that OPPO F11 Pro will continue its momentum amongst the youth.”
Link to the TVC -
Credit Role
AgencyOgilvy & Mather Pvt Ltd
President- Branch Head, Ogilvy North: Kapil Arora
Creative- Vikash Chemjong, Basabjit Majumdar, Saroj Patra
Account Management- Varsha Raina, Priya Nanda, Prashant Panwar Films
Production house- Rabbit Hole
Director- Shujaat Saudagar
Director of Photography- Ravi Varman  
Main Animation- F9 Post
About OPPO

OPPO is a leading global smartphone brand, dedicated to providing products infused with art and innovative technology. Based on the brand elements of young, trend-setting and beauty, OPPO brings consumers delighted experience of digital life. For the last 10 years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs. OPPO started the era of Selfie beautification and was the first brand to launch smartphones with 5MP and 16MP front cameras. OPPO was also the first brand to introduce the motorized rotating camera, the Ultra HD feature, 5x Dual Camera Zoom technology. OPPO's Selfie Expert F series launched in 2016 drove a Selfie trend in the smartphone industry. In 2017, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. More than 200 million consumers are using OPPO smartphones. OPPO’s business has covered 40 countries and regions, with over 400,000 stores and has 4 research centres worldwide, providing excellent smartphone photography experience to more and more young people around the world. In 2018, with the launch of Find X, OPPO introduced panoramic arc design with a screen ratio of 93.8%, the largest screen-to-body ratio in the mobile phone market today. In addition to this, OPPO recently introduced SuperVOOC flash charging technology with the launch of R17 PRO.

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