Platform – Hotstar
Series Description - A popular model, also known for his unique take on health & wellness, Milind Soman has participated in the toughest Triathlon the world where he swam for 3.8 km , took a 180 km cycle ride and then ran 42.2 km to lift the Ironman title. In this series, Listerine Maximize Your Day, Milind Soman reveals fitness secrets and shares tips on wellness.
The series begins with showing viewers how to beat Monday blues, progressing to feature different activities like swimming, yoga and running and also a holiday activity for the weekends. While each of the 7 episodes highlights Milind’s fitness regime, he also emphasizes on the need for holistic health & wellness, and brings out how oral health is crucial yet an ignored part. The short-form content series for fitness enthusiasts has been co-created with Hotstar Branded Content team and will be available on the streaming platform from 24th April.
Milind Soman, fitness expert said, “Many of us want to live a healthier lifestyle, but we think it is just about physical fitness or following a particular way of eating. But, besides all this, there are parts of daily routine that we don’t pay enough attention to – like the hygiene of our mouth. Our mouth is the gateway to our body and is actually the first step to being healthy. That’s why I am very particular about my daily oral hygiene routine and strongly recommend that everyone make that extra effort”.
Manoj Gadgil, Vice President, Consumer Marketing, J&J India said, “Most people today assume that brushing alone is enough for oral hygiene and believe mouthwash is just for fresh breath. Hence, Listerine is partnering with Hotstar & Milind Soman to raise awareness about the importance of oral hygiene for overall health”.
A fun fact about your mouth is that teeth are only about 25% so think about all the places where germs may get left behind even after brushing. These leftover germs may lead to common oral concerns like gum bleeding, plaque, and bad breath. Adding mouthwash to your daily oral care routine ensures protection from these common oral problems. Listerine has a unique patented essential-oils formulation which ensures superior germ-kill efficacy while being suitable for daily long term use.