The launch event was held on 26th March 2019 at the Four Seasons Hotel, Mumbai; live cooking session and discussions were held at the event
26th, March, 2019: IG International, India’s largest importer of fresh fruits, has announced the launch of the book “Appelicious” by famous chocolatier Zeba Kohli, in association with Stemilt Growers, a leading North American pip fruit supplier. The launch took place on March 26, 2019 at the Four Seasons Hotel in Mumbai. The focus of the cookbook is on ‘Apples with chocolates’.
Zeba Kohli is renowned for her world-class designer chocolates. She frequently conducts chocolate workshops as well, for both adults and children. Additionally, North American company Stemilt Growers is a leading supplier of pip fruits, and ships organic apples across the world. The launch event for the cookbook had a host of activities and discussions, including a live cooking session using the recipes from the cookbook. This event carried a message, which is that chocolates can be healthy too. The chocolates will be made with natural sugar taken from the fruits.
Speaking about the event and launch, Tarun Arora, Director, IG International said, “We are pleased to be hosting the launch of ‘Appelicious’. At IG International, it has been our aim to introduce our Indian consumers to the best produce from around the world. Bringing them a book about how to incorporate fruits in your diet in innovative ways is a further extension of that. Zeba Kohli is the best at what she does, and her chocolates are truly delicious. By joining forces, Zeba and Stemilt Growers have produced this beautiful cookbook, full of recipes on using apples with chocolate.”
Commenting on the same, Zeba Kohli, Founder, Fantasie Fine Chocolate said, “Working on ‘Appelicious’ with Stemilt Growers has been a truly exciting experience. The team and I have been on the same page through the way, and our passion to bring fresh new things to the table really sparked, to make the book what it is today. Apples and chocolate are a match made in heaven, and having one of the leading suppliers in the market on board gave me so much insight into the business of apples. We want people to know that even indulgences can be healthy, and we are sure our readers and consumers will love what is in store for them.”
William Young, SEM, Stemilt Growers further added, “The health trends are in, and people are focusing on how to incorporate the healthy aspect into all their food consumption. Our organic apples are amongst the most popular in the world, and consumers really enjoy them. We are thrilled to have worked with Zeba on Red Temptations, to show people that all your healthy eating doesn’t have to be boring, and to show chocolate fanatics that chocolate can also be healthy! The book includes several new ways to make great treats easily.”
IG International currently imports 32 global varieties of fruits to India from 22 different countries across the globe. The company has earned its place as a leading fresh fruit supplier in the country, and has a pan-India network of distributors. Being associated with ‘Appelicious’ is a move that will give IG International a significant increase in the mindshare amongst consumers and partners. Additionally, fun healthy eating is the focus of the book, and with the increasing amount of health trends today, consumers are bound to take interest.