8th March 2019, Mumbai: Internationally acclaimed DJ/Producer, William Sami Etienne Grigahcine a.k.a. DJ SNAKE,launched his label ‘Premiere Classe Records’ in India today, through an exclusive deal with newly launched Indian record label 9122 Records.
Launched globally last year, the label's first release, 4B & TEEZ’s “Whistle” went on to become the most-played record at Ultra Music Festival, Miami. Since then label has been on a steady rise working with exciting producers from around the world.
Says, William (DJ Snake), “To launch my very own record label has always been a dream of mine. Here it is… ‘Premiere Classe’. I wanted to first build a platform and then use it to shine a light on music/people that I believe in. This record label is for people across all corners of the world, to showcase all genres of music. I grew up influenced by different cultures, sounds, feelings, emotions and I want ‘Premiere Classe’ to be a representation of that. I was given a chance some time ago and it changed my life forever, I want to be able to give the same chance to the next generation of artists. No politics. Just dope music.”
The first release in India, curated by the label head DJ Snake himself, is an explosive compilation album titledPremiere Classe – The Beginning. The album portrays the wide range of genres represented by the label. From a heavy hitting ‘Burn’ by SAYMYNAME to groovy neo disco tune ‘Boss’ by Mercer, from Shanghai based pop and dance music prodigy Chace’s ‘Never’ to Plastic Toy’s & DJ Snake’s melodic chill ‘Try Me’, the label shows how to shine a light on music and people DJ Snake believes in.
Premiere Classe – The Beginning – Track Listing:
1. 4B & TEEZ – Whistle [New Jersey]
2. Aazar & Bellecour – Da Vinci [Paris]
3. Chace – Never [Shanghai]
4. Masayoshi Iimori – Flow [Tokyo]
5. SAYMYNAME – Burn [Los Angeles]
6. Gammer – Out With The Old ft. Sam King [UK]
7. Mercer – Boss [Paris]
8. Plastic Toy & DJ Snake – Try Me [Paris]
Helmed by experienced personnel in the music business, 9122 Records is a vibrant new Mumbai-based record label & marketing services entity that promises to bring into India the hottest International Music from around the world. Launching with DJ Snake’s `Premiere Classe Records’, the label will soon announce more of its exciting release plans. Besides, the label will also look at signing exceptional local talent in the `English’ music space.
Sunil D’Sa, Founder, 9122 Records said, “Delighted to launch 9122 Records with DJ Snake’s Premiere Classe! It’s exactly what the label stands for – just great International music from around the world! The internet in general and more specifically ‘Streaming’ has opened up the Indian market. Our audiences are now evolved and consuming International music from all over the globe like never before. 9122 Records will bring into India `International music’ from around the world and across genres – from pop/dance to reggaeton, from rap/hip hop to dancehall, from reggae to EDM, music lovers can expect some exciting music coming real soon! For now, enjoy `Premiere Classe – The Beginning’ curated by DJ Snake for his legion of Indian fans!”
The French DJ/Producer has had an incredible 2018 with global hits ‘Magenta Riddim’, ‘Maradona Riddim’ ft. Niniola and “Taki Taki” with Selena Gomez, Ozuna, Cardi B. His love for India is no secret as he most recently headlined the 2018 New Year Eve’s gig in Pune to thousands of screaming fans! If that’s not enough, DJ SNAKE has just announced a massive 4-city tour this March including a Special Holi Bash in Mumbai where you can expect him to unleash all his hits as well as exciting new music from the above compilation ‘Premiere Classe Records – The Beginning’.
The album ‘Premiere Classe – The Beginning’ is now available across all digital services exclusively on9122 Records, distributed via Times Music.