Tuesday, March 12, 2019

Deepika Padukone & Ranbir Kapoor come together to re-create the magic on screen for a new brand campaign

The two stars have come together to promote the new brand from Asian Paints - Royale Health Shield, an Anti-Bacterial Paint.

Mumbai, March 6, 2019: Indian’s most loved Bollywood stars, Deepika Padukone and Ranbir Kapoor are back together on screen for a new brand campaign for Royale Health Shield by Asian Paints. The new ad has been launched to establish Royale Health Shield as the anti-bacterial paint for every home. Capturing the friendship between Deepika Padukone and Ranbir Kapoor, the brand campaign is a first of its kind as the two celebrities promote the need for healthier and hygienic homes with Royale Health Shield by Asian Paints.

The new film for Royale Health Shield depicts Ranbir Kapoor renovating his home and he is seen to be in a dilemma about the choice of colour for his walls. Known for her impeccable sense of style and design, he decides to call Deepika for advice. She advices him to choose any colour he wishes, provided he chooses a paint that will take care of his health. She recommends Asian Paints Royale Health Shield, an anti-bacterial paint that will give utmost protection to the walls of his home, keeping bacteria at bay while simultaneously offering the finest looking walls.

Speaking about the new ad campaign, Amit Syngle, COO, Asian Paints Limited said, “We are beyond excited to launch this new film with Deepika Padukone & Ranbir Kapoor. It is for the very first time that they are coming together to launch our brand campaign to advocate the best of what our brand has to offer. Today’s consumer is more aware and believes in making healthy choices that are safe and hygienic, especially when it comes to their homes. Asian Paints “Royale Health Shield” is one such healthy choice for a consumer to make to ensure their walls are bacteria-free. This revolutionary paint contains Silver Ion Technology, as recommended by the Indian Medical Association (IMA), making it the first such paint brand to receive this distinction.”

Watch the new film for Royale Health Shield by Asian Paints to witness these two celebrities back on screen together.

About Asian Paints
Since its foundation in 1942, Asian Paints has come a long way to become India’s leading and Asia’s fourth largest paint company, with a turnover of Rs. 168.7 billion. Asian Paints operates in 16 countries and have 26 paint manufacturing facilities in the world, servicing consumers in over 65 countries. Asian Paints has always been a leader in the paint industry, innovating new concepts in India like Colour Ideas, Home Solutions, Colour Next, and Kids’ World.

No comments:

Post a Comment