Mumbai 20th December 2018: ASICS and Procam International, today unveiled the official ‘Race Day Tee’ for the 16th edition of the Tata Mumbai Marathon. ASICS, the brand globally synonymous with running, celebrates its tenth year as the official ‘Sports Goods Partner’ for Mumbai’s iconic racing event. Actress Pooja Hegde, an avid runner and fitness enthusiast, along with Asian Marathon Champion, and India’s very own, Gopi T, did the unveiling of the 2019 edition of the 2019 Race Day Tee. The unveiling also marked the 30-day countdown to India’s only IAAF Gold Label Marathon.
The ASICS ‘Race Day Tee’ is a mark of accomplishment for every full marathoner in the Tata Mumbai Marathon and will be a part of his or her Race Day Kit, along with the race bib.
Commenting on this long standing association and the Race Day T-Shirt unveiling; Rajat Khurana, Managing Director, ASICS India said, “Running is the core of ASICS and it is a constant endeavor of the brand to present shoes with technological advancements that supports the athletes in achieving their running goals and create newer benchmarks in the running segment in India. As global leaders in running, ASICS has been a constant partner for runners across the globe throughout their full and half marathon-journey; through their training program, up until they cross the finish line. We have had a long-standing relationship with the Mumbai Marathon and mark 10 years with this edition as their official ’Sports Goods partner.’ Through this association, we wish to keep enabling athletes and amateur runners to keep pushing themselves to achieve new goals.”
Anil Singh, MD, Procam International said, “We always look forward to associating with brands that embody a zeal for running. Having ASICS as a long-standing partner to the event highlights, the brand synergies and the unremitting ethos of #BeBetter. Runners are our biggest stakeholders and each year we work towards enhancing the experience for them. The Ascis ‘Race Day Tee’ acts as a symbol of achievement and is a great way to boost the morale of our marathoners.
While unveiling the t-shirt, actress Pooja Hegde said, “I have always loved the brand ASICS for its high-performance sports gear. It’s an absolute honor to unveil their official Race Day Tee for the most awaited event of the year, the Tata Mumbai Marathon. Each year, ASICS helps every runner participating in the marathon have a comfortable and memorable run. The endurance and hard work each participant puts in for the race day is admirable and I am looking forward to it.”
Speaking about the event, Gopi T said, “Tata Mumbai Marathon is one of the most prestigious marathon events in Asia. It has helped me in many ways to accomplish my athletic journey as a runner. ASICS has played an instrumental role in my journey it has provided me the right kind of gears required for my trainings and regular field practice. The shoes GEL technology used in each of the ASICS shoes gives the right cushioning and is of light weight, comfort aimed to give runners their best performance from start to finish every year. I look forward to participating in the marathon as it gives me a platform to co-learn from fellow runners and achieve new goals.”
The Tata Mumbai Marathon is scheduled for Sunday, 20th January 2019. Participating will be 47,000 runners and we expect more than 2,50,000 spectators, to cheer them forward. The event has become a global showcase of the indomitable sporting spirit of Mumbai.