Thursday, April 28, 2016

Soch launches its exciting new range of ethnic wear - Hazel collection

~ A spectacular range of stylish Saree’s, Salwar suits, Kurti’s and Fusion Kurti suits ~

Bangalore April 22nd, 2016: Keeping with the trends for the new season, leading ethnic wear brand Soch launched their new collection – ‘Hazel'. This collection comprises of assortments in different fabrics, bright colours, fresh cuts and designs with exquisite embroidery and distinctive patterns. The collections complement the fashionable woman from everyday basics to luxe designer wear.

The Hazel collection is a spectacular range of stylish saree’s, salwar suits, kurti’s and fusion kurti suits in fabrics such as chiffon, cotton, chanderi and georgette adding a dash of elegance and style to your wardrobe. The collections are further categorized under:–

Kurti’s & Kurti suits: The Hazel Kurti collection features an eclectic array of kurti’s priced between Rs. 1298 - 2998. The kurti collection houses products in bright colours and neutral tones with stunning embroidery and intricate designs. These beautiful kurti’s are made from cotton fabrics giving you the perfect mix of style and comfort for this summer season. The Hazel Kurti suits range showcases contemporary and ethnic prints & patterns with embroidery of intricate designs. Kurti suits are neither restrictive nor heavy like salwar suits; they are a perfect for every occasion. Hazel fusion kurti range houses a variety of cuts and styles, both in kurti’s and bottoms like leggings, chudidhars and palazzo pants. The price range varies from Rs. 1998 - 4998

Salwar: The Salwar Kameez collection features products in alluring colours with exclusive borders that showcases traditional embroidery, floral designs, appliqué work. The collection houses variety of styles such as Chudidhars, Anarkali and Salwar kameez. Each garment is carefully coordinated and designed in comfortable chanderi fabrics along with chiffon and georgette dupatta’s to create ready to wear over all looks with chic feminine detailing. The price range varies between Rs. 4498 - 7998

Saree’s: Catering to a discerning audience, the Hazel collection of saree’sis a blend of tradition and modernity. Exemplifying timeless elegance, the georgette, chiffon and crepe saree’s are embellished with stone work, thread embroidery and zari buttis to create spectacular style. The saree’s are priced between Rs. 4498 - 4998

An integral part of both the collections are the trendy unstitched Salwar material in a variety of fabrics and designs which are priced between Rs. 2998 - 6498

This summer indulge in signature styles and sartorial elegance from the Soch - 'Hazel' collections. The collection is available at all Soch outlets around the country and in

Log on to to locate the nearest Soch store near you.


About Soch
Soch launched its first exclusive outlet in February 2005, committed to fashionable range of designer wear for women at affordable price. The company based out of Bangalore, has 62 stores  across India at convenient locations in Bangalore, Mysore, Mangalore, Hubli, Chennai, Coimbatore, Cochin, Hyderabad, Mumbai, Thane, Pune, Kolhapur, Vijayawada, Lucknow, Indore, Bhopal, Belgaum, Visakhapatnam and Gulbarga.
Soch is one of the most loved ethnic brands in the country, designed for the modern Indian woman. The brand has redefined the traditional Indian outfit for women of all ages, who effortlessly balance work and home while still looking their best. The brand offers a wide range of stylish and elegant designer ethnic wear like saree’s, salwar kameez, kurti’s, kurti suits, readymade blouses and bottoms. For more information, please visit

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