Monday, March 7, 2016

Celebrate Women’s Day with Maharaja Whiteline

With International Women’s Day just round the corner, Groupe SEB India, with its brand – Maharaja Whiteline, celebrates the strength of today’s new age women with its latest range of smart appliances. Maharaja Whiteline is the no. 1 brand in North India in food preparation category as per Francis Kanoi report 2015.

In today’s time, a woman has to don many roles, from being a mother to her child to being a boss in the corporate world etc. In carrying out all these responsibilities, having a helpful companion, be it in the form of an efficient appliance, serves as a great support. Understanding this need, the brand has a specially designed range of smart and stylish appliances keeping in mind the lifestyle of today’s women.

Sharing his views, Mr. Dhiraj Chadha, VP Marketing, Groupe SEB India (P) Limited said "Women are the decision makers when it comes to buying any new home appliance…that makes them our core and most important consumers. While the new age women are an equal contributor in a home’s economy as is the husband, she remains quite pressed for time when it comes to household work. To ease her load, we have these smart and stylish looking appliances which can definitely be any woman’s best companion in helping her with the mundane household chores. These products come with high efficiency which helps in finishing the work in less time, hence, giving women an opportunity to spend quality time with oneself as well as with the loved ones.”  

A peek into the range of smart appliances which can be perfect gift for the ‘special’ woman in your life, on this women’s day:

Marvello OTG Range: This all-rounder appliance ensures a delightful and easy cooking experience. In a short period of time it has indeed become the preferred choice of many households. Stylish looks with premium Black and Silver color scheme and convection heating for a better and quicker cooking experience…all of this you get with this OTG MARVELLO range. So be it a quick batch of cookies or grilling a full chicken or a corn, you can quickly make mouthwatering dishes with this OTG variant and satiate your gastronomical whims. It is available in three capacity based variants (22l, 29l and 35l) priced at Rs. 6399, Rs. 8499 and Rs.9499 respectively.Z:\My Documents\Clients\Maharaja Whiteline-  Groupe SEB\Press Office\Press Releases\Final\OTg release\Marvello-35_OTG.JPG

Preciso Garment steamer: This innovative solution for your garments is already the smartest choice of many a number of women. From shirts, suits, sarees, to the curtains and sofa in the living room, this is the most convenient solution to remove any wrinkle. Powerful 1600 watts garment steamer which will not only remove all the wrinkles from your clothes as well as your upholstery in a quick and efficient manner but will also sanitize them while removing odor. It comes with 5 attachments and an ergonomic handle to free one from all the limitations when it comes to perfectly ironed clothes. This ‘ready-in-2-min’ revolutionary steamer is a must have compact appliance to ease the strain in your fast-paced lives. This ‘ironing-board’ free experience lets you iron the clothes while they are on hangers; hence, it lets you save on space as well. This innovation benefits from all the international know-how of Groupe SEB, which is the world leader (no.1) in ironing solutions. Preciso Garment Steamer is available in the market for Rs. 6099.Z:\My Documents\Clients\Maharaja Whiteline-  Groupe SEB\Press Office\Press Releases\Final\Onam Images\Preciso Garment Steamer_ Rs. 6099.jpg

Turbomix Hand Blender Range: A global bestseller from Groupe SEB, the Turbomix hand blender sells over one million units annually worldwide. This hand blender is a perfect friend in the kitchenette.  Groupe SEB India uses the exact same technology and quality as for the product made in France, with 750W power. The compact device offers complete kitchen solutions such as bleding, mashing, whipping or chopping making it an ideal companion in your kitchen. So easy to use directly into the pots! The red and white colored appliance is sure to add happiness in your life by making the cooking chore a fun time. From this range, Turbomix king model, with a metal foot, chopper and beaker attachments is the best choice for any household. Turbomix King is available in the market for Rs.2499. (range starts from Rs. 1399)Z:\My Documents\Clients\Maharaja Whiteline-  Groupe SEB\Press Office\Press Releases\Final\Ghaziabad\Low Res\turbomix-king_MRP 1999 INR .jpg

Joy Turbo Mixer Grinder: Joy Turbo Mixer Grinder is one of the finest products from Maharaja Whiteline, a brand who has been a leader in the mixer-grinders category. With a 750 Watts powerful motor, Maharaja Whiteline JOY TURBO has an attractive design and a beautiful black and silver finish. It is a safe and versatile product which promises to make your daily cooking easier and quicker.  Ideal for your smart kitchens, JOY TURBO Mixer Grinder comes with three convenient stainless steel jars of different sizes and varied blades to serve the different home preparation needs of dry and wet grinding and liquidizing. This is available for Rs.5099.Z:\My Documents\Clients\Maharaja Whiteline-  Groupe SEB\Press Office\Press Releases\Final\Dehradun\Images\joy-turbo@MRP_Rs.5099_.jpg

All the products come with a complete assurance of an incredible user experience and a promise of convenience and durability.

The brand firmly believes that women are the pillar of strength in any household and they deserve nothing but the best when it comes to home appliances. With this vision, the brand has this ready line up of some smart, stylish and efficient appliances for the new-age homemaker who values quality and affordability. This line up is a perfect wish list for any women, be it a home maker or a working woman who is pressed for time but is not ready to compromise on her household chores. So wait no more, bring a smile on ‘her’ face, bring home a lifelong companion for her in the form of Maharaja Whiteline appliances. After all, women’s day should not be the only instance when we remember or acknowledge a women’s hard work for making a house a home.

Availability: 1860 – 180 – 4111 or visit

About Groupe SEB India: It is market leader in mixer grinder, juicer mixer grinder, air cooler and room heater categories.  Groupe SEB India is present across India with over 22 Branch offices, 500 Distributors and 35,000 Dealers.  The company has its Headquarter in Delhi and in-house manufacturing facility in Baddi (Himachal Pradesh) which is spread over sprawling area of more than 10 acres. Maharaja Whiteline offers products under three categories including-Kitchen Appliances, Home Comfort and Garment care.

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