Tuesday, January 5, 2016


Also features top fashion trends for the season, making of international model Pooja Mor, picks from Jaipur Lit Fest and launch of Missguided on Jabong.

India’s leading fashion e-tailer, Jabong, has launched the January issue of its monthly style guide, The Juice. The issue features petite Bollywood starlet Aditi Rao Hydari as the cover girl who is seen sporting international brands brought to India exclusively by Jabong including a floral jumpsuit and a piano-plated skirt both from TOPSHOP

Aditi Rao Hydari is seen in a whole new candid light in a photoshoot by leading international fashion photographer Errikos Andreau. The leading lady of Wazir, a much anticipated release talks about sharing screen space with Bollywood biggies like Amitabh Bachchan. For her co-star Farhan Akhtar, the actress shares special words in the interview with The Juice, “I have friends who’ve sent me messages dripping with envy, saying ‘did you tell him how much I love him?”

Bidding adieu to 2015; the magazine showcases the top fashion trends that will help readers kickstart the New Year in style. From the best seasonal colours, boots to own to tricks on layering – the magazine covers all the style essentials for winter. Fashion bloggers Kish Raveendran and Riya Jain give tartan a fashionable makeover. The magazine also features the top launches from Jaipur Lit Fest and tips on what to wear to the occasion. We’re also excited to announce the launch of UK high-street fashion label Missguided that will be exclusively available on Jabong in this issue of The Juice.

A highlight story in this edition of The Juice traces the journey of model Pooja Mor, an engineering student from Ahmedabad who has become the ‘it’ face on some of the most prestigious global runways, walking for labels like Stella McCartney and Roberto Cavalli.

About The Juice Magazine by Jabong
Launched in April 2014, The Juice is the game-changing new fashion and lifestyle magazine – published by Jabong for the stylish, intelligent Indian woman of now. Delivering an authoritative point of view on fashion and a curation of lifestyle, beauty, travel and culture, The Juice combines the intimacy and luxury of print coupled with the instant gratification technology allows, transporting the reader from page to closet.

Readers can shop everything that inspires them directly from the digital edition available on http://www.jabong.com/juicestyle/  or via The Juice app available on all iOS devices. Readers can buy the print edition from MediaMart newsstands & select Crossword bookstores across the country

About Jabong:
Jabong is one of the five fashion ecommerce companies operating within Global Fashion Group (GFG), the world’s leading fashion group for emerging markets that operates in 28 countries. As India’s leading online fashion destination, Jabong is a one-stop shop that offers footwear, apparel, jewellery and accessories to meet the fashion needs of the style conscious men, women and kids. From home grown to exclusive international brands to designer labels, Jabong brings to its customers the latest trends across the globe. Jabong has launched several leading global fashion brands in the Indian market including TOPSHOP, TOPMAN, Dorothy Perkins, Miss Selfridge, River Island,Sisters’ Point, Burton, G Star Raw, Miss Bennett London, Tom Tailor and Bugatti Shoes. Jabong offers prompt and efficient customer service through innovative features like FavshopShop the Look and Ask a Friend apart from services like express delivery, 15-days return policy, and open box delivery. Its “Be You” ad campaign highlights individuality and emphasises the freedom to be a leader and follow own sense of style.

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