Tuesday, December 22, 2015

Economic Times Best Corporate Brands witnesses future trends in branding

December 21, Mumbai: Economic Times initiative Best Corporate Brands 2015 saw eminent industry leaders come together and discuss the trends that will challenge brands and business in the next five years. Present at the event were industry stalwarts like Sanjay Sarkar, COO, Aditya Birla Group, Prahlad Kakkar, Genesis Films, P.K Gupta, MD, Compliance & Risk, SBI, Rajesh Magow, Co-Founder & COO, Makemytrip among others.
Speaking at the event, Vinit Bagadiya, TCL-BCCL, "We are enthused to bring forth a platform for industry stalwarts to come together and discuss the trends which will challenge and change brands and the business in the coming five years. As a country, we are at the tip of booming as a global player. Best Corporate Brands is also a platform to witness the top 150 corporate brands on the parameters of innovation, brand value, brand recall and quality."
The summit was a platform to showcase the top 150 corporate brands on parameters of innovation, brand value, brand recall and quality. It was collated after an extensive survey with the help of MRSS and Economic Times. It discussed the trends which the industry will see in the coming years. An emphasis was laid on shifting to digital mediums from traditional marketing strategies.
Speaking at the event, Sanjay Sarkar, COO, Aditya Birla Group, said, "Today in this very competitive world, it is important to understand how we meet the needs of the customer. The best organizational brands don't worry about the cost, don't compromise on integrity. Customers should feel you care for them."
Brand engagement in India has grown exponentially in the last two decades where brands have connected and communicated to consumers at an emotional level. Expanding on building and protecting a brand,  popular ad maker Prahlad Kakkar, said, "You have to handle risks in business with thrill and empower your people to completely own their jobs, for that is how you'll succeed in business."

About ET Edge:
Times Conferences Ltd., functional under the brand name ET Edge, is an Economic Times initiative founded to empower multiple industries and segments by sharing critical business knowledge through strategic conferences and summits. Encompassing the Indian business vista, ET Edge strives to bring together visionaries and key leaders on its knowledge platforms to create social and business ecology conducive to the positive changes required by the industry. The main aim of this initiative is to channel global business intelligence through summits and conferences in overarching lectures, hands-on workshops, panels, roundtables and case studies. The forums would ensure that senior decision makers are equipped with information to respond to challenges they face not just in India but also globally.

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