It’s time to move beyond the ordinary with the launch
of Philips Ambilight 4K Ultra HD LED TV in India
·
Embrace the Ultra HD revolution in India as Philips introduces its
first 4K Ultra High
Definition Television with Ambilight range
·
The latest 8600 series features the advanced 4K technology that provides
the consumers with the most immersive and cinematic TV viewing experience ever
·
Consumers will now enjoy the most immersive TV viewing experience
with unprecedented Ambilight technology
·
Enjoy unrivalled 3D experience with a perfect motion rate of 400 Hz
and Micro Dimming
April 7, 2015, Mumbai: Setting a new milestone in the
evolution of Ultra HD television in the country, PE Electronics, official brand license partner of Philips for India,
today launched the first 4K Ultra HD television range featuring Ambilight technology.
The consumers will
now experience a technology which will change the way consumers view
televisions in India. On the occasion of the launch, celebrities like Soha Ali
Khan, Kunal Kemmu, Rannvijay Singha and Atul Kasbekar were present to share
their first-hand experience of using this milestone product.
Ambilight - Ambilight is ambient lighting, a patented technology exclusive
for Philips TV’s. Ambilight breaks the conventional norms of TV viewing, beyond
the usual four boundaries of a television. Ambilight technology projects light
from the back panel of the television, corresponding to the content being
played. This projected light is dynamic and changes according to the content.
Ambilight gives you the most immersive viewing experience. Further, it reduces
the strain on your eyes during long viewing hours.
Philips has always set a benchmark by
introducing consumers to televisions that are technologically advanced and
innovative. The new Ultra HD TV with Ambilight is powered by Pixel Plus Ultra
HD picture quality engine. Further, perfect motion rate of 400 Hz ensures
smoothest experience for fast moving images and is perfect for gaming. This TV
is Smart and allows you to access
social networking sites, browse internet, play games, Skype, access YouTube and
Vimeo amongst a host of applications. This television comes with an inbuilt app
gallery as well. Other features include active
3D which gives you a much
higher resolution than passive 3D, better image depth and better colors,
Philips Micro Dimming Pro which - produces deeper blacks and brighter whites,
regardless of the level of light in the room etc.
Neeraj Sethi, Chief Executive Officer, PE
Electronics Ltd,
said “We are excited to be the first in this category to introduce India
to the revolutionary technology of UHD TV with Ambilight which will change the
way consumers view television in the country. At Philips, we have brought the most stirring
and magical experiences closer to the consumer, with a magnificent interplay of
colour and light with the wondrous 4K technology. It will be an unforgettable
and thrilling experience that will linger in the hearts and minds of the
consumer for long time to come. We are confident that this product driven by
its pure technology will push the existing boundaries of the television
industry”.
Koos Dekker,
Sr. Director Consumer Care,
Quality and Sustainability Global Brand Licensing, Philips
Group, “Philips believes in creating products with consumer at the centre of
attention. Philips has been coming out with innovative products over decades to
provide experience and value to the consumer. With the launch of Philips
Ambilight 4K Ultra HD TV, Philips aims at revolutionizing the television
viewing experience in the country. The new age consumers want much more than just
an ordinary television and this latest product essentially targets consumers, who
want the best that is available in the market.
Philips Ambilight 4K Ultra HD LED TV will
soon be available at brand stores, large format retailers and modern retail outlets. The
product is available in the market in 50’’, 58’’ and 65’’ and is priced between
Rs. 155,000 to Rs. 372,500.
PE Electronics was formed with an aim to
amplify the businesses of Philips Television and Electrolux Home appliances in
India. A business unit designed to take forward the business of Philips
televisions in India offering quality products, high service standards and
nurture it with fully set up manufacturing, marketing and distribution
facilities.
About PE Electronics Ltd.
PE Electronics Ltd was set up in India in
2010 to bring two internationally renowned brands, Philips in the television
domain & Electrolux in the home appliances domain to the Indian market
through a brand licensee agreement. As part of PE Electronics, the Philips television
range consists of High Definition LEDs, LCDs and Ultra Slim Color TVs. The
Electrolux product range consists of Refrigerators, Washing Machines, Microwave
Ovens and Air-Conditioners.
Under the exclusive brand license
agreement with Philips, PE Electronics aims to deliver meaningful innovations
in the television space to the Indian consumer and takes care of all
manufacturing, sales, marketing and after sales service for the brand in
accordance with the brand guidelines of Philips. PE Electronics is based out of
Mumbai and employs over 1500 people.
For more
information please visit
www.philips.co.in/www.electrolux.in
VIDEOS
Koos Dekker
Sr. Director at Philips Global Brand Licensing, account lead for
PE Electronics.
Koos Dekker is based in the
Netherlands, the home base of Royal Philips. Next to his role as head of
consumer care, quality and sustainability in Philips Global Brand Licensing, he
heads the Philips - PE Electronics brand committee, the formal body governing
the relation between Philips and its brand license partner PE Electronics Ltd. Together
with his team and in close co-operation with the team of PE Electronics, he
ensures that all Philips TV’s, the manufacture thereof, the marketing campaigns
and after-sales service for the TV’s are compliant with Philips’ unique brand
identity and brand promise.
In his 30 years with Philips,
he held management positions in various businesses in Philips, such as Personal
Care, Philips Components, Optical Storage, TV and IP&S, and in several
functional areas, such as R&D, manufacture, strategic procurement, consumer
care and brand licensing. This furnished him with a deep understanding and
comprehensive view of the entire value chain in the consumer durable business.
As veteran in the business, Koos has closely seen the evolution of the global
consumer electronics industry. Due to his passion for meticulous process
management and high quality, he is trusted and well recognized senior director
in Philips.
He was a core
member of the team that transferred in 2009 the TV business from Philips India into
the trusted hands of PE Electronics and enabled continuity of the Philips DNA
in the Philips TV’s brought to the market by PE Electronics.
During his 5 year co-operation with
PE Electronics, Koos played a key role in bringing Philips expertise to support
PE Electronics, such as in Design, (Digital) Marketing, Consumer Care, Quality
and Sustainability and has successfully contributed to the growth of PE
Electronics. Since the hand over PE Electronics has established a sound base
for Philips televisions in India, while upholding Philips values across all
touch points.
It was with pleasure that Koos in
Sept 2013 on behalf of Royal Philips could announce an extension of the brand
partnership, reflecting that Philips had full confidence that PE Electronics would
continue forth with a strong Philips television lineup, innovative marketing
and excellent consumer care, and showing the confidence that the brand license
partnership between PE Electronics and Philips is long lasting, providing
continuity for customers and consumers.
Neeraj Sethi
Chief Executive Officer - PE Electronics Ltd.
Neeraj Sethi is the Chief
Executive Officer for PE Electronics Ltd. Before being named CEO in in November
2013, Neeraj was the Chief Operating Officer and was responsible for the diverse
range of television products from Philips that
included LED, LCD and Ultra Slim CRT. In his current role, apart from heading
the television product range, Neeraj also leads the home
appliances range of Electrolux refrigerators, washing machines, microwave ovens
and air-conditioners.
During his tenure with PE
Electronics, Neeraj has successfully contributed to the growth of the company
and played a key role in creating a niche for the brand in the Indian consumer
durable market. He has steered company’s foray into new business growth areas and
has driven innovative launches and partnerships for the brand. Under Neeraj’s leadership, PE
Electronics strives to grow
exponentially with a targeted market share of 10% by FY 2017.
With over two decades of
experience in setting up and scaling up business of top consumer durables
brands in India, Neeraj has been associated with global multinational
brands including Samsung India Electronics Pvt. Ltd, Videocon, LG and Eureka
Forbes Ltd. at senior strategic positions. Prior to Philips, Neeraj was with
Samsung India as the Vice President – Region Head, wherein he headed the AV
Business. Having spent over ten years with Samsung India, Neeraj has worked
across locations holding varied functional positions including sales, marketing
and products. The vast experience furnishes him with a deep understanding and
comprehensive view of various facets of consumer durable industry. A veteran in
the business, Neeraj has closely seen the evolution of the Indian consumer
durable industry and owing to his passion for excellence and rigor in execution,
he has moved forward with numerable success stories and recognitions in his
career span.
During his stint with Samsung
and LG, Neeraj has achieved various
performance driven awards and has also undergone SVP global leadership
performance before becoming Samsung’s valued person and one of their Youngest
Vice-President.
A firm believer in action over
words, Neeraj holds a post-graduation degree in Business Management from Jammu
University and a six sigma certification while working for Samsung.
Neeraj
is an avid reader, passionate about travelling and in his leisure time loves to
play Golf.
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