Saturday, March 21, 2015

Sterling Holiday Resorts Launches a ‘Save the Sparrow’Initiative

Mumbai, March 2015: Sterling Holiday Resorts (India) Limited, India’s leading Leisure Hospitality and Vacation Ownership company, has launched a unique edutainment program at its resorts in an effort to contribute to save the sparrow from going extinct.

Sterling’s Save the Sparrow initiative is a part of the Company’s ongoing effort to be eco-friendly. Other initiatives include encouraging Sterling’s guests and members to help in water conservation and in maintaining a clean environment. Sterling is also actively taking part in the nationwide Swachh Bharat Abhiyan campaign through monthly cleanliness drives in the vicinity of all its resorts and offices.

Speaking on the Save the Sparrow initiative, Ramesh Ramanathan, Managing Director of Sterling Holiday Resorts said, “Our Save the Sparrow initiative is aimed at raising environmental consciousness amongst children and their families. We focused on the sparrow as its population is depleting at an alarming rate. The initiative is run as an edutainment program at our resorts conducted through a workshop which includes a Do-It-Yourself (DIY) kit. The kit comprises of a drawstring backpack, a bird house, a bird bath and an instruction guide. By doing so Sterling hopes to help impact the sparrow population positively.”

He added, “Feedback has been encouraging. Allow me to quote one of our young guests who participated in a Save the Sparrow workshop at our Kodai - By The Lake resort – This was a vacation with a difference. We had seen a few sparrows now and then but never realised that their existence was so critical. Now we know that we can make a difference and help save the sparrow from extinction.”

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About Sterling Holiday Resorts (India) Limited
Sterling Holiday Resorts (India) Limited is a leading Leisure Hospitality and Vacation Ownership company in IndiaSterling was incorporated in 1986 with the vision of delivering Great Holiday experiences to Indian Families. To achieve this vision, the company pioneered Vacation Ownership in India and set about building a network of leisure resorts at some of the best holiday destinations in India. Currently, Sterling has an inventory of 1634 rooms spread across 21 resorts located in Darjeeling, Dharamshala, Gangtok, Goa, Karwar, Kodaikanal, Lonavala, Manali, Munnar, Mussoorie, Nainital, Ooty, Puri, Sariska, Thekkady, Yelagiri and Yercaud. The company also has 15 additional sites where it plans to add new resorts in the coming years.

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