Thursday, January 8, 2015

CNN-IBN and IBN7 launch exclusive content on Facebook

People can now choose their ‘CNN-IBN Indian of the Year’ via Facebook ~

New Delhi, 8 January 2015: CNN-IBN and IBN7, India’s leading news channels have announced exclusive news formats to engage with audiences on Facebook. These fresh formats will enable the IBN news network to connect with a growing digital audience who have a strong affinity for Facebook as a reliable source of news and entertainment. CNN-IBN will also leverage the platform for it’s highly acclaimed ‘CNN-IBN Indian of the Year’ awards (IOTY) – the biggest honour in the domain of News television.

In a first-of-its-kind broadcast integration, people on Facebook will get to participate in the process of choosing their own Indian of the year. This arrangement will allow CNN-IBN to have dedicated segments through the voting period and showcase insights based on Facebook APIs. CNN-IBN will post native videos around the initiative, have nominee Q&A’s to build engagement and of course, conduct voting for the Popular Choice category of the CNN-IBN Indian of the Year 2014.

In addition to this, CNN-IBN is also covering an array of news items from breaking news, special reports, top stories and exclusive interviews from the world of News, Entertainment and Sports in the form of native videocasts. These exclusive videos are produced for Facebook in the form of digestible 1 - 2 minute news segments titled CNN-IBN FB Special and posted multiple times a day. This differentiated content which is mobile friendly has received tremendous response right since its launch on 29th November, 2013.

Commenting on the partnership, Mr. Avinash Kaul, CEO, IBN Network, said, “We are really excited to be working with Facebook to engage with our audiences in a relevant and meaningful way. In an effort to bring differentiated content for our Facebook audiences, IBN News Network is creating interactive engagement around India’s most credible awards in the domain of News television, the CNN-IBN Indian of the Year and posting exclusive content in the form of news videocasts exclusively for Facebook.”

Saurabh Doshi, Head Media Partnerships, Facebook India said, "Whether it is discovering information about a breaking news story or celebrities engaging with fans in authentic and meaningful ways, people use Facebook to connect with the things that matter to them most. More people than ever before are sharing, discovering and engaging with videos on Facebook.” He further added, “It’s exciting to see how the IBN Network has created content like news videocasts for Facebook and other exciting opportunities where people are not only able to watch news but also join in the conversation.”

The Network18 Group is a media and entertainment company with interests in television, internet, films, e-commerce, magazines, mobile content and allied businesses. Through its subsidiary ‘TV18 Broadcast Ltd.’ [BSE: 532800, NSE: TV18BRDCST], the group operates news channels - CNBC-TV18, CNBC Awaaz, CNBC-TV18 Prime HD, CNN-IBN, IBN7 and IBN-Lokmat (a Marathi regional news channel in partnership with the Lokmat group). TV18 also operates a joint venture with Viacom, called Viacom18, which houses a portfolio of popular entertainment channels – Colors, Colors HD,MTV, SONIC, Comedy Central, VH1, Nick. Nick Jr. and Nick Teen - and Viacom18 Motion Pictures, the group’s filmed entertainment business. TV18 has also forayed into the Indian factual entertainment space through A+E Networks | TV18 (a joint venture between A+E Networks and TV18 Broadcast) and operates
HistoryTV18. TV18 and Viacom18 have also formed a strategic joint venture called IndiaCast, a multi-platform ‘content asset monetization’ entity mandated to drive domestic and international channels distribution, placement services and content syndication for the bouquet of channels from TV18, Viacom18 and other broadcasters. For more information, please log on

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