Homestyle Products
Limited for Rs.20.50 crores
Mumbai,
December 2, 2014: Acrysil Limited, one of the leading quartz
and stainless steel kitchen sink manufacturing and trading companies, has
acquired 74% stake in U.K. based kitchen sink distribution company, Homestyle
Products Ltd., for Rs.20.50 crores. The
acquisition has been made by Acrysil UK Ltd., Acrysil’s wholly owned subsidiary
in the U.K.
Homestyle Products Ltd. is in business of importing
and marketing kitchen sinks principally in the U.K. market. It also deals in faucets and allied products
to provide holistic solutions to its customers. The Company achieved a turnover of £2.35 million
(approx INR 23 Crores) with EBITDA of £0.54 million (approx INR 5.3 Crores) for
the year ended 30 June 2014.
This investment will mark the entry of
Acrysil into the premium U.K. market for kitchen sinks and accessories. Acrysil presently exports its products to
more than 35 countries worldwide including USA, France, Germany, Russia and
countries in the Far East and Middle East. In FY14, exports accounted for nearly 74% of
Acrysil’s turnover.
Apart from kitchen sinks, which include
composite quartz granite sinks and stainless steel sinks, Acrysil also deals in
kitchen built-in appliances and faucets. Acrysil owns the “CARYSIL” brand which is well
established in the Indian and several overseas markets.
The
acquisition will give a tremendous boost to Acrysil’s business on account of
the multiple opportunities that it opens up for the company. To start with, Acrysil’s granite and
stainless steel sinks will now have a ready market in the U.K. as the entire
Homestyle Products’ requirement of these products would be gradually transferred
to Acrysil. This will also enable
Acrysil to rapidly maximize capacity utilization of its expanded stainless
steel sinks facility.
Going
forward, Acrysil plans to use the Homestyle Products’ marketing network to
introduce other items from its bouquet of products like kitchen chimneys and
cook tops in the U.K. market. Acrysil will also leverage Homestyle Products’
platform to cater to the European market and accelerate growth of its exports to
Europe.
The acquisition agreement which was signed
by Acrysil Ltd., Acrysil UK Ltd., and the shareholders of Homestyle Products
Ltd., provides that Acrysil UK Ltd. will purchase the remaining 26% of the
share capital in Homestyle Products over a period of three years. The transaction has been funded through
internal accruals and debt.
Deloitte Touche Tohmatsu India Pvt. Ltd.
and CMS Cameron McKenna LLP acted as transaction advisor & legal advisor respectively
to Acrysil Limited; whereas Dow Schofield Watts Corporate Finance Ltd. and
Squire Patton Boggs (U.K.) LLP acted as transaction advisor & legal advisor
respectively to the shareholders of Homestyle Products.
For
further information, please contact:
Damodar
Sejpal, Company Secretary, Acrysil Ltd.
Mobile: +91
9909989571
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