Saturday, August 30, 2014

Samsung kicks off its Asian Games Campaign


·         Samsung is Official Partner – Asian Games 2014 for Indian contingent to 17th Asian Games
·         Picks up 12 athletes as Samsung Sports Ratnas
·         Samsung Sports Ratna program for Asian Games instituted in 1998
·         Samsung’s association with Indian Olympic Association in its 17th year

Mumbai/ Delhi, August 28th, 2014 – Samsung Electronics Co. Ltd, a global leader in technology, announced its ‘Samsung Sports Ratnas’ at the official send-off ceremony of Indian athletes for the 17th Asian Games. With ‘Our Games, Our Pride’ as the underlying theme, the Samsung Sports Ratna program will support 12 athletes who will be represent India across different sports disciplines at the Games scheduled to take place in Incheon, South Korea from 19 September to 4 October 2014. The Samsung Ratna program was instituted in 1998 for Olympics and Asian Games.

Mr. B.D. Park, President & CEO, Samsung South West Asia and Mr. N. Ramachandran, President, Indian Olympic Association today signed an MoU announcing Samsung as the Official Partner – Asian Games 2014 for the Indian contingent.

Samsung’s long association with Indian Olympic Association started with the 1998 Asian Games in Bangkok by supporting the Indian contingent. Thereafter, the company has continued to support Indian contingents to the Olympic and the Asian Games. Samsung started supporting the Indian contingent to the Olympic games from 2000 Sydney Olympic games onwards. The company has supported 22 Samsung Sports Ratnas and 21 Olympic Sports Ratnas till date.

Speaking at the occasion, Mr. B. D. Park said: “The Samsung team is happy and proud to be the official partner – Asian Games 2014 for the Indian contingent. Like the people of India, at Samsung, sports hold a special place for us. We have had a longstanding association with major sporting events, including the Olympic and the Asian Games. In India, beyond consistently providing support for the Indian Contingent to the Asian Games and Olympics over the years, we instituted the Samsung Sports Ratna program with the objective of nurturing and developing Indian sporting talent. We strive to contribute to the rich sports culture of the country by identifying talent and providing them with opportunities to perform to their true potential. On behalf of the Samsung India team, we wish them the best and I am positive that Samsung Sport Ratnas will make India proud at the 2014 Incheon Asian Games.”  

Speaking about Samsung’s continued support to sports in India, Mr. N. Ramachandran, President, Indian Olympic Association said, “We are delighted that Samsung has made a commitment to support the 17th Asian Games. We are extremely proud of our long standing association and are confident that Samsung support will further encourage athletes to deliver their best. Our teams have been training hard and we are hopeful of bringing back a richer medal tally from 2014 Incheon Asian Games.”

One of the company’s largest sports initiative, as part of the program, Samsung will support the select athletes with their training expenses while they prepare for the Asian Games and also reward the winning players. Consistent with the program values, these Sports Ratnas were selected not only for their sporting accomplishments, but also for dedication and commitment towards the games.

Now in its fifth edition, the Samsung Sports Ratna program has supported 29 top performing Indian athletes till date. The Samsung Sports Ratna athletes for 17th Asian Games are from five disciplines –
1.    Shooting: Manavjit Sandhu, Abhinav Bindra, Gagan Narang, Malaika Goel
2.    Wrestlers: Yogeshwar Dutt,  Vinesh Phogat, Babita Kumari
3.    Boxing: Devendro Singh, Mary Kom
4.    Badminton: P.V. Sindhu, Parupalli Kashyap
5.    Archery: Deepika Kumari

Samsung’s Association with IOA
Samsung India’s association with the Indian Olympic Association commenced with the 1998 Bangkok Asian Games and ever since the Company has supported the Indian Contingent to the Y2000 Sydney Olympics, Y2002 Busan Asian Games, the Y2004 Athens Olympics, the 2008 Beijing Olympics, the 2010 Guangzhou Asian Games, and now the 2014 Incheon Asian Games.

About Samsung Electronics Co. Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit

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