Shopcade, Winner Of 2014s Coolest App In Europe Launches in India With A Fabulous Fashion Party!
11th July; Mumbai: After mastering British and American markets, the world's coolest social fashion application, Shopcade, finally launched in the Indian subcontinent with a bang. The India launch party hosted by Co-Founder/Creative Director from UK, Hoon Kim, India Country Manager, Kriti Tula and Little Shilpa, took place on Thursday night at The White Owl in Mumbai.
The fashion fraternity poured in to lend their support to this unique platform. A host of models, bloggers, editors, fashion directors, stylists were seen enjoying themselves and dancing to the tunes of DJ Spacejams from Bhavishyavani. The party boasted of some fun and quirky elements like a live cotton candy machine, branded marshmallows specially flown in from the UK and a photo booth and selfie corner!
Some of the guests included models Acquin Pais, Maria & Angad Bedi, Sisters Pia and Binal Trivedi, Designer Nikhil Thampi and Actor Prateik Babbar amongst others.
Shopcade is a social shopping application commonly known as the ‘instagram for fashion shopping’. A dual platform offering, the web and mobile-based app offers a daily fashion fix of top trends and deals to 16 – 25 year-old fashion conscious users globally. It allows users to stay updated with trends, celebrity looks and deals all in one place, powered by magazines, celebrities, bloggers, and its users. Based on their interests and location, Shopcade users benefit from personalized deal alerts. Shopcade also offers a click-through purchasing functionality and its own e-commerce platform.
Shopcade has launched its iOS and Android mobile apps, as well as its web-based platform, shopcade.com across India. The initial Shopcade team consists of one India-based editor and three correspondents who will create daily content for its Indian audience. A number of Indian brands and India-based bloggers are already actively engaged with the app.