Play Around to enhance its
retail footprints with Franchise India
New Delhi, July 2014: Play
Around, one of the known names in the indoor play centre market has signed up with Franchise India Brands Pvt. Ltd. to expand its business network PAN-India in the 5 years.
The brand’s vision is to help
children in their overall development and improve their cognitive skills along with physical health. Both factors play an extremely major role in their lives. They aim to provide children with new, innovative and creative ideas for entertainment along with learning. Constant learning is a must for children which can only be provided in a safe and secure environment which is provided by Play Around. Being headquartered in Mumbai, it targets to open another 3 branches by the year end.
The business of kids
entertainment has been received with great enthusiasm by parents who are ready to spend extra bucks to help gain their children a good foundation which is must for a good future ahead. Similarly, the concept of play centres has been gripping urban parentage for quite a while and has become one of the hot favourites among them in all metro cities along with tier 2 & tier 3 cities. Play Around boasts of being established in a 5000 sq. ft. Area along with numerous facilities like imported games, Wi-Fi cafeteria, 3-way slides, double twist tube slides, large ball pits, trampolines and a host of other facilities which can make children’s’ lives bliss.
Play Around is aiming to
expand its network via the franchise route wherein they will provide ample training in operations and overall management. They will also provide ain in the set up, marketing, operations, sourcing, advertising and promotions. The brand aims to set up its branches in premium residential colonies, near restaurants and malls in order to gain higher footfall.
Mr. Amit Tandon, Chairman,
Play Around said,” The deal with Franchise India for expansion is quite important for us as it will facilitate growth opportunity and increase our brand’s awareness nationally. We look forward to it.”
Ms. Sonya Chowdhry, Director,
Franchise India Brands Limited said, “Franchise India is always at the helm to provide a reliable platform for numerous brands who wish to expand their business network and operations with the right business opportunities that come their way. We believe in the potential the Play Around holds which can help transform it into a powerful entity in its respective market.”
About Franchise India
Franchise India is Asia's
largest integrated franchise solution company since 1999, with an absolute authority on Franchising, Licensing, Retailing, Real estate and Business Brokerage. Franchise India has helped over thousand of brands in their channel expansion plans through franchising, dealership, distributorship and in turn has assisted over hundred thousand investors in advising them with right business fit. The company has worked with several major corporate houses and brands over these years like, Aditya Birla Group Mahindra Group, Reliance, Tata, Videocon, Gitanjali, Levis, JK Tyres, Lakme, Adidas, Euro Kidz, The Apollo Clinic, Chhabra 555, Sarovar Hotels, Next, Apollo tyres, Nokia, Coffee Bean Tea Leaf, , Skechers to name a few, through media, advisory and brokerage.