Mumbai: July, 2014:After proving to be Indian consumers’
real delight, the widely popular Indian-made brand invincible vodka has been
chosen for highly acclaimed Spirits International Prestige (SIP) awards by
connoisseurs of spirits. The SIP award winning is no small achievement for an
Indian company as the SIP awards are given to the crackerjack
brands at what is touted as the world’s biggest spirits award
competition wherein hundreds of established and up-and-coming brands from
across the world vie with each other to bag the top honor’s.
Mere mention of vodka conjures up the image of vodka made and
bottled in Russia. But, Octaga Green Power and Sugar Industries’ product
Invincible Vodka is the only Indian brand to have wowed the consumers and
connoisseurs alike and garnered two prestigious awards at SIP competition which
saw the participation of more than 400 brands from every length and breadth of
the world.Into its sixth edition, the SIP Awards extravaganza was held at the
luxurious St. Regis Monarch Beach, located along thepristine shores of the
Pacific Ocean in Dana Point, California.
At the fiercely-fought SIP awards competition, the
company’s top seller Invincible has really proved invincible among the hundreds
of spirited participants and has won 2 medals. It got a Gold
medal for slick packaging design and Silver medal in vodka tasting. This was
real crowning glory for the company which cornered a large chunk of share in
vodka segment over a period of time. The company’s accomplishment is
very significant even as the established players continue to jostle for space
in the market and this year’s competition proved to be an even greater
challenge for each of the 403 spirits competing for the coveted SIP Medals
awarded to the top consumer’s spirit of choice! The SIP Awards is the only
international spirits competition levelling the playing field for established brands
and start-ups alike by turning consumers as connoisseurs.
Though hundreds of brands enter the SIP competition which
of late is attracting the world-wide attention, only the brands which notch up
top scores receive the coveted awards. In fact, the judging this year was
increasingly critical as over 21% of the brands entered did not qualify for any
type of accolade.Moderately priced at Rs. 800, Invincible Vodka currently has a
strong presence in three States - Maharashtra, Goa and Daman. As the product is
a big hit with vodka lovers in these three States, the company is ramping up
operations and will be shortly entering Delhi, Punjab, and Puducherry as well.
The company’s USP is its brand’s quality. In terms of quality its brands are at
par with absolute but at price they are competing with Smirnoff.
Basab
Paul
MD
Octaga
Green
Call him man with a Midas touch or a gentleman
to the core, Paul’s business juggernaut will roll on, come what may.
Basab
Paul, soon after getting himself armed with Bachelor degree in Mechanical
Engineering from the renowned Massachusetts Institute of Technology, USA in
1993, began his maiden stint with Krupp Industries, only to work, later, with
giant automobile makers like Volvo and Nissan in sales segment besides in few
reputed engineering firms.
On
the sidelines, while working with these industries, Paul developed streaks of
entrepreneurship and a burning desire to do something different and daring.
Always inquisitive and innovative, he bust a nut on a alcohol project and thus
born Octagaga Green Power and Sugar Industries in Kolhapur district in
Maharashtra state in 2002. This state-of the-art project is the offshoot of
perfect blending of power, sugar and alcohol sectors.
The 3-in-1 plant comprising a 40k litre per day distillery with
rectified spirit, extra neutral alcohol and absolute alcohol production from
molasses and multi-grains, a 17.5 MW co-generation power plant for
renewable energy from agriculture waste and a 3000TCD sugar unit.Having emerged
as a entrepreneur, he is endowed with a creative vision and a desire to achieve
that vision. As the competition is intense in every field of business, Paul
always clamoured for innovative things to weather any storm that he may
encounter in his pursuit of excellence and accomplishments.
With green issues always dear to him, Paul ensured that their
company has first of its kind zero net pollution plant with a carbon and water
positive footprint. In their bid to maintain clean ecological balance, Paul,
the head honcho of the company, is a signatory to the United Nations Global
Compact program to promote environmentally sustainable and socially responsible
business practices.Paul, who always clamoured for doing innovative things in a
impeccable manner, was instrumental in designing and crafting his company’s
Invincible vodka which cornered the coveted Gold and silver medals at SIP
awards 2014 in California, USA.
Though
this is not an small achievement by any measure, Paul, suave and soft-spoken is
endowed lots of skills and ingenuity to create new ventures equipped with
strategies to outsmart the competition.SIP awards 2014 in California, USA.
Though
this is not an small achievement by any measure, Paul, suave and soft-spoken is
endowed lots of skills and ingenuity to create new ventures equipped with
strategies to outsmart the competition.With
the swift passage of time, Paul began exploring opportunities for joint
ventures and tie-ups with foreign multinationals, seeking a foothold in the
developing Indian lifestyle, alcohol, spirits,perfume, hotel, restaurant and
night club markets.
Roaring
success of his first venture has not stopped Paul from foraying into new fields
and reach out to wider sections of consumers. The unflinching zeal and
zest in Paul spurred him to step into lifestyle, leisure, hotels and eating
joints segments which cater to the needs of chic circles. Result? Savannah
Leisure Pvt Ltd/ Savannah Lifestyle Pvt. Ltd/ Savannah Phoenix Lifestyle Pvt
Ltd emerged on Paul’s growing horizon. The night clubs under the brand name Vie
created ripples in Mumbai and Pune as these have added some more zing to
throbbing night life in these two metropolis.
Another
associate, Eskimo (Vie India PvtLtd ) is into the modeling world, outsourcing
the local and international talent to the showbiz world. In retail
segment,Concord Brands(India) Pvt Ltd markets the international luxury fashion
designer brands ‘Ted Lapidus and Air & Co which are hugely patronized by
the hip circles across 9 cities in India.
Juggling
between various businesses, Paul snaps up time to share and care for the human
feelings and emotions. As a true human being first, and businessman later, Paul
is not insouciant to the human sufferings. Besides being associated with a
string of business and trade organizations, he is thick into the philanthrophic
activity.
Known for
his liberal bent of mind, Paul extends liberal aid and assistance to
institutions involved in health and medical care, water provision, education,
places of worship etc.
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