Celebrity chef Vikas Khanna
and actor Kunal Kapoor
gearing up to 'Cook for a Smile', a fundraising event for underprivileged children
for NUTRITION FOR BETTER LITERACY in association with Smile Foundation and Ketto.org
This initiative
called Cook for a Smile - where CEOs of top corporations in India will come
together for a cook out . The event will involve CEOs from the best brands coming forward and
supporting the cause.
This will be one of the largest impactful CSR
initiatives by a public personality in India where he will be campaigning for
better nutrition to provide literacy.
The idea is certainly to raise resources and
ensure a better living for the children but the underlying objective will
always be to positively influence many more people to be the change they want to
see in the world.
To help this initiative gather momentum, Smile Foundation
and Chef Vikas Khanna have also begun a campaign on Ketto.org to spread
awareness and raise funds via crowd-funding. Ketto is an online platform that
offers individuals and NGOs their space to create campaigns and raise funds for
their causes. As part of the crowd funding campaign, imaginative and fun
rewards have been listed for contributors, for their support. For instance, a
contribution of INR 5000 rewards you with an autographed book while one of a
lakh will get you participation in the event.
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