Wednesday, May 14, 2014


Celebrity chef  Vikas Khanna
​ and actor Kunal Kapoor​
  gearing up to 'Cook for a Smile', a fundraising event for underprivileged children for  NUTRITION FOR BETTER LITERACY in association with Smile Foundation and

This initiative called Cook for a Smile - where CEOs of top corporations in India will come together for a cook out . The event will involve CEOs from the best brands coming forward and supporting the cause.
This will be one of the largest impactful CSR initiatives by a public personality in India where he will be campaigning for better nutrition to provide literacy.
The idea is certainly to raise resources and ensure a better living for the children but the underlying objective will always be to positively influence many more people to be the change they want to see in the world.
To help this initiative gather momentum, Smile Foundation and Chef Vikas Khanna have also begun a campaign on to spread awareness and raise funds via crowd-funding. Ketto is an online platform that offers individuals and NGOs their space to create campaigns and raise funds for their causes.   As part of the crowd funding campaign, imaginative and fun rewards have been listed for contributors, for their support. For instance, a contribution of INR 5000 rewards you with an autographed book while one of a lakh will get you participation in the event.

No comments:

Post a Comment