SMILEBAR LAUNCHES IN INDIA

SMILEBAR LAUNCHES IN INDIA

Jacqueline Fernandez inaugurates country’s first SmileBar in Mumbai

                                It is the first lounge style cosmetic smile grooming facility in India

Mumbai, March 11, 2014: Smile Labs Cosmetic Pvt. Ltd., the official distributors of SmileLABS™, USA, today announced the launch of its services in India with the opening of ‘SmileBar’.

SmileBar is India’s first-of-its kind lounge style 'Cosmetic Teeth Whitening' grooming facility that delivers ‘whiter teeth’ in just 15 minutes. It guarantees upto 8 shades whiter teeth in a single treatment with a sensitivity free technology which is absolutely enamel safe as well.

All the customer needs to do is to relax, sink into one of the futuristic pod chairs, wear headphones and sit back and enjoy the music while the grooming team at SmileBar ensures a brighter smile in just fifteen minutes. The cosmetic teeth whitening gel produced in the USA is unmatched by any other existing product in its deliverables and results. All products used for the service are FDA compliant and approved by the Ministry of Health in India. SmileBar uses a special paint-on technique with teeth whitening gel along with light technology to provide impressive results.

Talking about the launch of SmileBar, Mr. Farraz Patel, Managing Director, Smile Labs Cosmetic Pvt. Ltd. said, “People spend a lot of time and money on hair, skincare and clothes but ignore their smile. It is equally important to invest in teeth grooming. The idea behind introducing SmileBar was to offer a grooming solution for teeth. Our endeavour is to offer people more reasons to smile and in some cases, regain their confidence or simply just feel better about their appearance.”

“By the end of the year we hope to have 40 SmileBars across India with the first two launching together in Mumbai, in Bandra West and Andheri West followed by an outlet at Snip Salon & Spa in Calangute, Goa. SmileBars will be introduced in self-owned and shop-in-shop lounge formats in phase one and we will explore the franchisee model in phase two.“ adds Farraz.

Image Consultant and Grooming Expert, SmileBar, Rukshana Eisa opines, “They say a ‘smile’ is the perfect way to a person’s heart, so with a service like SmileBar; the only part that was completely ignored earlier in the grooming space, can now be well taken care off.  Be it in your daily life, for an interview, a wedding or an important occasion, it's a fantastic quick fix to a brighter whiter smile in just 15 minutes.”

Rukshana will bring her expertise on board to groom the team and assist in developing grooming workshops for customers.

SmileLABS ™ pioneered the concept of providing teeth whitening system in a lounge style ambience and has been quite popular in many countries; it is currently available in UAE & Australia besides the US of A. It has over 200 outlets across these countries.

SmileLABS™ internationally also offers a wide range of teeth whitening products like the Cosmetic Teeth Whitening Accelerator Lights, Take Home Teeth Whitening Systems and Products, Teeth Whitening Trays and Wholesale Teeth Whitening Kits, which will be available at the SmileBars soon.

To encourage its patrons, SmileBar has several cost effective packages like Smoker’s, Coffee drinkers, Wine lovers, Couples and Bridal specials.

The basic service is priced at INR 8,500/- for upto 8 shades whiter whereas an upsized treatment would cost INR 12,750/- for upto 14 shades lighter teeth.

They say “Sometimes your joy is the source of your smile, but sometimes your smile can be the source of your joy”. SmileBar ensures that your smile stays the source of your joy and confidence. 

About SmileLABS™

SmileLABS™ is one of the leading cosmetic teeth whitening companies in the United States with its corporate headquarters in Arizona. The cosmetic teeth whitening gel is produced in the USA and is of superior quality as compared to what is available in the Indian Diaspora. The deliverables and results are currently unmatched by any other competing product available. All the products are FDA compliant and approved by the Ministry of Health in India as well. 

SmileLABS ™ pioneered the concept of providing teeth whitening system in a lounge style ambience and has been quite popular in many countries, it is also available in UAE & Australia besides the US. Smile LABS™ assures brighter teeth in just 15 minutes and uses simple and safe, pain & sensitivity free procedure for teeth whitening. The Technology is paint-on technique with teeth whitening gel along with light technology to provide impressive results which is 100% guaranteed and completely enamel safe!

SmileLABS™ internationally also offers a wide range of teeth whitening products like the Cosmetic Teeth Whitening Accelerator Lights, Take Home Teeth Whitening Systems and Products, Teeth Whitening Trays and Wholesale Teeth Whitening Kits. All of these will be available at Smile Bars across India very soon.

Mr. Farraz Patel

Managing Director, Smile Labs Cosmetic Private Limited

The young and vibrant Farraz Patel has had astrong entrepreneurial streak since his college days. He joined his family business of real estate &construction at a young age of 16.

By the time he finished his graduation, he choose to join the finance part of his uncles businessheadquartered in Dubai.With the business being widespread it gave him the opportunity to live and work in countries like London, New Zealand, Australia and Hong Kong. Working in different countries gave him international exposure and a well-rounded experience and knowledge in handling businesses and dealing with people.Farraz also, pioneered various remittance products for the company in different countries; one being InstaRemitt in Dubai & London – today popularly known as RTGS (Real Time Gross Settlement) an electronic remittance product of RBI (It was considered as a path breaking remittance service to India).

Farraz Patel eventually decided to move out of his family business and used his wealth of experience to set up his own business. He started the Invest Inc. Group of Companies in Dubai with interests in Trading, Distribution, Hospitality, Luxury Car Rentals and Real Estate, which could be considered as one of the fastest growing companies in the SME sector.

During one of his business trips to the U.S, he realised the importance of teeth whitening & the lack of such services in India. He realised that people in India do not invest in teeth grooming because of the lengthy procedures, costs and common allied fears of visiting a dentist.
With an aim to provide a lifestyle and pain-freeservice for teeth grooming, Farraz decided to introduce Smile Bar, India’s first-of-its kind lounge style'Cosmetic Teeth Whitening' and grooming facility, where people can regain a confident smile. With the lack of grooming in the smile/teeth department, Farraz believes that SmileBar is just what is needed based on the demographics and food habits of Indians. With a vision to make teeth whitening an essential part of grooming and personal hygiene he hopes to make SmileBar a household name.

All of 36 years, Farraz Patel is a commerce graduate from H.R College of Commerce & Economics,  Mumbai and holds Diploma in Marketing. He has been part of various International marketing & finance workshops.  Apart from being successful with his businesses, Farraz has also won prestigious awards and accolades for being a National Level Swimmer and Squash player and a State Level Diver and Water Polo player.Still an avid sportsperson, he likes to indulge in sports likeSnooker, Swimming, Cricket& Track Driving in his spare time.

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Mr. Kunal Solanki

COO, Smile Labs Cosmetic Private Limited

A self-motivated, strategic marketing & communications professional, Kunal Solanki has over 13 years of experience in providing 360-degree brand & marketing communication solutions to leading Fortune 500 companies.

In the past, Kunal has worked with several prestigious firms such as Ogilvy, Lintas, Y&R and Publicis, where he worked with brands like Sony, Hutch and Vodafone (as an integral part of its India launch team), amongst others.

During his career, Kunal has managed multi-million dollar brand development and media advertising campaigns in India and the Middle East:Dubai.

At Smile Labs, Kunal will use his expertise in launching & marketing ‘SmileBar’- India’s first lifestyle ‘Cosmetic Teeth Whitening’ grooming facility that delivers ‘whiter teeth’ in just 15 minutes.

Kunal is confident that this one-of- its kind convenient lounge-style service at SmileBar will fill the ‘need gap’ within the Indian grooming industry.

With his thorough understanding of market development via research & pilot launch methodologies, Kunal envisions to make SmileBar the largest national chain of lifestyle cosmetic teeth whitening outlets.

Kunal is a Post Graduate in Advertising and Marketing from St. Xavier’s College, Mumbai. He has represented India in Table Tennis and won many local, State and National level tournaments in the past.

In his spare time he likes to play Cricket, Snooker or Tennis. He is an avid traveler and likes to watch movies and listen to music, especially Rock.

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