Mumbai, March 13, 2013: Vivel Cell Renew Fortify + Repair Face Moisturiser has bagged the prestigious Product of the Year Award in the Face Care category.
ITC’s leading personal care brand Vivel augmented its skin care portfolio with the recent launch of Cell Renew - a skin care regimen comprising a Face Moisturiser, Hand Crème and Body Lotion. In line with ITC’s commitment to creating hallmarks of consumer trust, Vivel Cell Renew is crafted to repair and fortify skin at the cell level. The advanced formula with 10 times the benefit* of Vitamin E not only repairs the damaged skin cell barrier and replenishes lost nutrients, but also fortifies the skin’s natural defenses against free radicals and other environmental factors.
The Product of the Year Award is the global consumer recognition standard that rewards the best innovations in Retail products. It is done through an independent consumer survey in 28 countries. In India, Vivel Cell Renew was voted the face care product of the year by over 18,000 Indian consumers as part of the survey carried out by A.C. Neilsen.
For Cell Renew, the award provides endorsement to its innovative and scientific approach to skin care in India.
*as compared to placebo
Vivel Cell Renew Fortify + Repair Face Moisturiser has a rich, yet easily absorbed, texture that penetrates into deep cell level without leaving any sticky residue. Its unique formula repairs skin’s natural barrier while replenishing moisture and nutrients.
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