PRISM JOHNSON OPENS EXPERIENCE CENTRE IN MUMBAI AT ANDHERI
H & R Johnson launches its new state-of-the art experience centre “House of Johnson”.
Mumbai, 3rd February, 2020: H & R Johnson (India), the leading ceramic tiles manufacturer and a division of Prism Johnson Limited, opened its new Experience Centre in at Andheri, Mumbai.
The showroom was inaugurated by Mr. Sarat Chandak, ED & CEO of H & R Johnson (India). Commenting on the occasion he said, “Johnson has long held a strong belief in the philosophy of relentless innovation to pioneer the future of the categories we deal in. The new generation Experience Centers will completely elevate the buying and selection process for Lifestyle products being a one-stop-shop for planning & designing residential as well as commercial spaces.”
The inauguration was done in presence of leading dealers, builders, architects and company officials which included Johnson Bath Dvision’s Business Head Mr. Pankaj Sharma, tile division’s national sales head Mr. Anoop Shreekumar along with Marketing head of the company – Mr. Dinesh Vyas and other Mumbai based officials.
This unique, showroom is thematically designed with over 2000 products and display mock-ups and is branded as ‘House of Johnson Experience Centre’, located at the Sahar Plaza Complex, J B Nagar, Andheri East, Mumbai. With a collection of tiling concepts, sanitary ware, bathroom fittings and engineered stones, this showroom is a one stop solution to choose high quality, durable and stylish products for interiors. The company already has opened a lavish Experience centre in the Central Suburb Thane and a dedicated compact Library at Fort.
Speaking on the occasion company’s Marketing Head, Mr. Dinesh Vyas said, “Opening of House of Johnson, Andheri experience centre coincides with our launch of a new series of ‘smart tiles’ and bathroom products. We are pleased to share that Johnson received the status of Super Brand for it’s Smart Category of Tiles. Johnson Tile’s journey started in England UK in the year 1901 and making in India was set up in 1958. Today we have completed our 62 years of leadership in India and thank our customers, dealers and Architects for their patronage and the trust that they have for Johnson. We reiterate our commitment to provide innovative and best in class products in future too”
On being asked “What is meant by ‘smart tiles’”? Mr Vyas said “While durability and aesthetics are the common expectations and all manufacturers claim to have it, SMART TILES comes with additional benefits and advantages. Our strong R&D and patented technology made us the winning brand as we have multiple smart tiles. For example our Germ-Free (Anti-Microbial) and Stain-Free tiles address the health and cleanliness element. We have patented tile product – Anti Static tiles which address Electrostatic Discharge Hazards. Endura Cool Roof tiles is another success story in India as it keeps the rooms below the roof much cooler in peak summer period which brings high discomfort in large part of India. Another such product is ready to use robust vitrified stair case tiles with safety features. The list is long and year 2020 will bring few more innovative and smart products including ‘Positive (+ve) Tiles’ which release negative ions in the surrounding and bring the same freshness as we get near a water fall”.
Speaking on the occasion, Mr. Dinesh Vyas, Marketing Head, H & R Johnson said, “We have one of the finest Experience Centre in Mumbai Region at Thane and a quick-set up Tile library at Fort Mumbai. However, for both customers and especially for Architects in the western suburbs, it means inconvenience in frequent visits for multiple projects. This new experience center not only reduces the driving distance but also an option for customers to take a metro as the building is adjacent to Chakala Metro station”
Addressing the media, Mr. Vyas also said “In some cases I come across a question – ‘Does Johnson have only very high end tiles which are costly?”
“This perception is not correct, however”, he added “Even our smart tiles which are far superior to any other competitive products, are available at very little premium and aware customers don’t mind to consider a small premium for better tiles which are going to last them for decades. This confusion may arise due to wrong comparisons. In fact, we have good tiles to match all budgets. So people can walk in to this experience center and make smart choices now. Our initiative to open modern age Experience Centres across the country will help the consumers and specifiers to make informed choices”.
Having started its journey in England in 1901, Johnson-Tiles came to India in 1958 and over the last 60 years, the brand has become a pioneer of many innovations in the tiling industry. Most of these innovative tiles can be seen in their exclusive experience center located at Andheri East. Bringing all the products from Johnson under one roof, this Experience Centre boasts of the widest range of tiles for different spaces, including residential interiors, exteriors, parking areas, commercial and industrial spaces. It also has on display reasonably priced high quality Sanitary ware, Bath fittings and Engineered Marble and Quartz.
Recently, Johnson was in the news when their Brand Ambassador and Bollywood actress Katrina Kaif launched Johnson International collection of sanitary ware and bath-fittings in an event at Goa.
H & R Johnson India has also won the prestigious Economic Times Best Brand of the Year Award 2019 apart from being the Readers’ Digest ‘Trusted Brand’ of the year. With multiple products catering to enhance home lifestyle, H & R Johnson India’s positioning has been ‘Not just Tiles, Life styles’. Ceramic tiles have gained much more popularity over natural stones, marble and wood in last few decades and have become more versatile. The increasing popularity of ceramic tiles helped Johnson grow in the last six decades and what started with 2 or 3 small size tiles from Johnson, has today has grown to have has four popular brand verticals in tiles, with over 20 sizes and more than 25 formats in tiles alone.
With a focus on specific benefits for consumers, Mr. Vyas said “The prime objective of this experience center is to guide the consumer in selecting the right product for their application. Consumers in Mumbai will get to see the widest range of multiple products by any single reputed brand under one roof. Architects and Interior Designers are increasingly helping the end-users to create aesthetics and comfort in their new or under renovation space. These professionals like the products which are technically superior, trendy, have International appeal and promote hygiene along with being eco-friendly. They would find such sought after products at House of Johnson.”
H & R Johnson (India) is part of India’s leading building materials conglomerate which also has the cement division, Prism Cement and the readymix concrete division Prism RMC under it.
Prism Johnson has also been featured in media as ‘India’s most responsible companies’ for its impressive CSR work which includes education, medical facilities for local communities and also improving the groundwater situation in area around their cement plant.
“We are a company with a big heart. Our objective is to remain responsible for the society and the environment around us and I am happy that as a responsible company we are doing this with enthusiasm and pride” said Mr. Vijay Aggarwal, Managing Director, Prism Johnson Limited.
As pioneers in the business of tiling, H & R Johnson (India) has always sought to push boundaries of defining lifestyles with their world-class products and innovations. With a focus on the key lifestyle elements of health, hygiene, concern for the environment and safety, Johnson is transforming the way consumers choose tiles with their unique offerings.
Experience Centre Address: House of Johnson, Sahar Plaza Complex, M.V. Road, near Hotel Kohinoor Continental, J B Nagar, Andheri East, Mumbai, Maharashtra 400059