supported by 572 girls in Punjab, as part of
the B Natural Harman XI campaign
-572 girls led by Harmanpreet Kaur performed jump squats for a
minute to create the record and showcase their support for B Natural Harman XI,
a platform to recognize girl talent in Punjab and Chandigarh
National, 3rd
July 2018: B Natural Juices & Beverages from ITC Foods, after
moving away from ‘Concentrate’ and shifting its entire portfolio to ‘Not From
Concentrate’ variants, vowed to break records on fitness goals. The brand
brought people together from the state of Punjab and the union territory of Chandigarh
at Niper Auditorium, Sector 67 in Mohali for a GUINNESS WORLD RECORDS® title
for ‘the Most people performing jump squats’ in a minute with 572
girls breaking the existing record of 497 achieved by Dubai Fitness Challenge
(UAE) in Dubai, last year. The achievement is testimony to B Natural’s core
philosophy of breaking barriers across all spheres of life.
The GUINNESS
WORLD RECORDS® challenge was led by Harmanpreet Kaur, Vice-Captain of
India Women's National Cricket Team, in the presence of Sanjay Singal,
Chief Operating Officer - Dairy and Beverages, ITC Ltd.
Talking
about the initiative, Mr. Sanjay Singal, Chief Operating Officer - Dairy and
Beverages, ITC Ltd. said, “B Natural is an honest and transparent brand
that strives to challenge the status quo. B Natural Harman XI is a platform to
encourage and boost the talent of young girls of Punjab. We are delighted that
we have set the ground for this campaign by breaking a world record and hope to
break many more barriers through our innovative initiatives and campaigns. We
needed an icon that truly embodies the essence of this worthy initiative and
are happy to have Ms. Harmanpreet Kaur champion this cause for B Natural. She
is already an inspiration for many young girls and we are confident that with
her support, many girls in Punjab will be able to accomplish their dreams and
desires with the “B Natural Harman XI” campaign.”
The record
breaking challenge is part of a larger campaign Harman XI - Saache Hunar Di
Khoj, launched by B Natural and captained by Harmanpreet Kaur, who is
considered a harbinger of change. The three-months long contest will invite
girls across Jalandhar, Ludhiana, Amritsar, Chandigarh, Bathinda and Patiala to
participate in the contest.
On
expressing her excitement, Ms. Harmanpreet Kaur said, “I am very
happy and proud to be associated with B Natural for this campaign and thrilled
about having broken barriers to achieve a GUINNESS WORLD RECORDS® with
many girls like me from Punjab and Chandigarh. I have been blessed to have my
family’s support in fulfilling my dreams. There could be no better way for me
to extend the same support to all the girls back home. I am looking forward to
bringing a change that will boost the confidence of many young girls and help
us progress together as a nation. GUINNESS WORLD RECORDS® is
an achievement and I am extremely pleased to be present here today to be a part
of this momentous occasion.”
About ITC
Foods:
ITC's
branded packaged foods business is one of the fastest growing foods businesses
in India, driven by the market standing and consumer franchise of its popular
brands - Aashirvaad, Sunfeast, Bingo!, Yippee!, Kitchens of India, B Natural,
Mint-o, Candyman and GumOn. The Foods business is today represented in multiple
categories in the market - Staples, Spices, Ready-to-Eat, Snack Foods, Bakery
& Confectionery and the newly introduced Juices & Beverages.
ITC's
Foods brands delight millions of households with a wide range of
differentiated, value-added products developed by leveraging ITC's in-house
R&D capabilities, deep consumer understanding, knowledge of preferred
Indian tastes, agri-sourcing & packaging strengths, and afar reaching
distribution network.
ITC's
uncompromising commitment to the health and safety of its consumers ensures
adherence to the high levels of quality, safety and hygiene standards in
manufacturing processes and in the supply chain. All ITC-owned manufacturing
units are Hazard Analysis and Critical Control Point (HACCP) certified. The
quality performance of all manufacturing units is monitored continuously
online.
Going beyond process control, ITC ensures that quality standards are
scrupulously adhered to while choosing ingredients that go into the preparation
of its food products.
The
business continues to invest in every aspect of manufacturing, distribution and
marketing to ensure that it can leverage emerging opportunities and fulfil its
aspiration of being one of the most trusted provider of branded packaged foods
in the country. ITC's Foods business also exports its products to the key
geographies of North America, Africa, Middle East and Australia.
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