Sunday, December 13, 2015

SBI Pinkathon Mumbai 2015 successfully completes its fourth edition run with more than 10000 women participants

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India’s biggest all women’s  run, organized by Maximus MICE & Media Solutions Pvt. Ltd. under the aegis of United Sisters Foundation, saw women across age groups and from all different strata of society participating in the multi-category run to raise awareness about the importance of a healthy lifestyle for women & issues like bone health and breast cancer
Mumbai, December 13, 2015: SBI Pinkathon, empowering Indian Women, an initiative to raise awareness about the importance of a healthy lifestyle for women and issues like breast cancer & bone health, successfully concluded fourth edition in Mumbai at R2, MMRDA Ground, BKC, on Sunday, December 13, 2015. More than 10000 women across age groups and from all different segments of the society participated enthusiastically in the 3 km, 5 km, VOLINI 10 km and 21 km categories. Flagging off the run was super-model, actor, fitness enthusiast, avid barefoot runner and Pinkathon founder Milind Soman along with prominent women personalities like, Mrs. Arundhati Bhattacharya, Chairperson, State Bank of India, RJ Malishka from RED FM who expressed their wholehearted supported for the noble cause.
The event running in its fourth leg in Mumbai saw eminent personalities present at the event to support the cause.  Some of the noteworthy participants in the run were a group 38 visually impaired girls running the 3KM distance with enthusiasm. Additionally the run witnessed a squad of cancer survivors who participated in 3KM and 5KM distance. Around 25 baby wearing mothers carrying babies just a few months old walked the 3KM distance.  The run had participants as young as 5 months and as old as 79 years.
Commenting on the success of the SBI Pinkathon Mumbai, Milind Soman, Founder Pinkathon said, “SBI Pinkathon, Empowering Indian Women is more than a Marathon. It is the seed of change. It is the beginning of a movement carried forward by a growing community of empowered women across India, who share a belief that a healthy family, a healthy nation and a healthy world begins with empowered women. The first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society. Empowerment is not a gift of society; it is a gift you give yourself. We are delighted to have such diverse crowd right from young school students, housewives, corporate, cancer survivors, underprivileged and visually impaired girls participating in Pinkathon at Mumbai.”
Mrs Arundhati Bhattacharya, Chairperson State Bank of India said, “We, at State Bank of India, are proud to be a partner in this great initiative for women called the SBI Pinkathon that aims to spread awareness about breast cancer and promote women's wellbeing. It is a run for women, of women, by women. Running is an incredibly effective way of making a healthier and smarter you. It helps you balance your weight, prevent disease, enhance your mood and boost your confidence. SBI Pinkathon is one event which will help you achieve all that.”
SBI Pinkathon in Mumbai  has received huge response from corporate sponsors like State Bank of India, Women’s Horlicks, Bajaj Electricals, Volini,RED FM, Wockhardt Hospital, Life Wins, Nestle, Reebok, VWash, OYO Rooms, Bisleri, Woo, Vario Fitness,Raw Pressery & Enthuzion also supported the event.

About SBI Pinkathon – Empowering Indian Women:
SBI Pinkathon powered by Women’s Horlicks – Empowering Indian Women is an international run only for women. The objective of the event is to encourage women’s health and fitness. Pinkathon also aims to raise awareness about breast cancer, its causes and prevention. Pegged at being the deadliest cancer in women in the country, it is estimated that 1 in 22 Indian women have the lifetime probability of developing breast cancer and the number of new breast cancer cases were expected to rise to 250,000 new cases per year by 2015. Pinkathon is a unique initiative that encourages women to incorporate a fitness programme into their daily lives by promoting simple activities like walking and running. Running addresses most of the top 10 ways to help prevent breast cancer, not only promoting well-being but also raising immunity levels and improving health to help fight diseases like cancer. The key to controlling this disease, therefore, is to create awareness about preventive measures for breast cancer. Pinkathon offers the running distances of 3 km, 5 km and Volini 10 km giving each runner an opportunity to run in their comfort zone.
The official website for Pinkathon is (www.pinkathon.in) & Twitter Handle: @pinkathon10km

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