Mumbai, October 8, 2015: Parag Milk Foods Ltd, a private dairy player focused on health & nutrition with a portfolio of popular brands - Gowardhan, Go, Pride of Cows and Topp Up, announced their brand association with celebrity chief - Ranveer Brar. This association is for Go Cheese and Go Fresh Cream.
The association has been signed for two years and involves a pan India communication campaign. The campaign will be an experiential integrated marketing program programme with innovative cooking at the heart of it. This will be amplified through digital presence, print, OOH and commercials. To kick start this association, we are launching a dedicated You Tube channel and special edition shows on Living Food Channel as – Good to Go!
Speaking on this brand association, Akshali Shah VP-Strategy (Sales & Marketing) Parag Milk Foods said, “As a society we are transforming into an Indo- Western society and it reflects in our food habits as well. We are open to experimenting with new cuisines and also try special preparations at home and it is our endeavour to help consumers learn how, when and where to use products like Cheese and Cream. Our association with Ranveer Brar, who has created his own space in the hospitality industry and is an exceptional chef, will help us define that. There is a distinct style and elegance in his cooking and he has won the hearts of consumers, very much like our own Go brand. These synergies in our approach truly make this association special.”
Further she added “The category of Cheese is still new to the country and largely under penetrated. We want to give a wide variety of choice to the consumers and help her as well in terms of gaining knowledge on the usage. Towards this endeavour, we are creating a recipe bank in which the consumer can dip in and add to the bank as well with their own innovation. We will be launching a series of programs using the digital platform and mass media with Ranveer Brar as our face of these initiatives”
Elated on the partnership with Go brand, celebrity Chef, Ranveer Brar said, “It will be hard to find anyone who is not aware of GO brand and it is indeed a honour for me to be associated with it. This brand is young youthful and a treat to the palate, very much like my cooking skills. So there was an instant connect with the brand and I hope, GO and me can together “Make it Amazing” for our delightful foodies”
GO Cheese comes with exciting varieties like Go Cheese Slices, Cheddar Cheese Powder, Cheddar Cheese, Pizza Cheese, Mozzarella Pizza Topping, Creamy Cheese Spread, Processed Cheese and Cheese Wedges. Since its launch, GO brand has always stayed close to the consumer by offering new and exciting range of products, strategic marketing tie-ups and keeping the brand’s youthfulness to the brim by partnering with charismatic influencers like Ranveer Brar himself!
Ranveer Brar is born in Lucknow and well known face in hospitality industry. His television shows include Breakfast Xpress, Snack Attack, Homemade, The Great Indian Rasoi, Thank God It's Fryday and Health Bhi Taste Bhi.
About Parag Milk Foods Ltd:
Parag Milk Foods ltd, established in 1992, is Private Dairy Products compsny having its own manufacturing facility with cutting edge technology. Our plants are strategically located in Manchar, Maharashtra and Palamner, Andhra Pradesh. We have our own dairy farm called Bhagyalaxmi Dairy Farm Pvt Ltd where we host 2000 plus specially bred Dutch cows equipped with Rotary Parlours, which has mechanized milking process which ensures high quality and hygiene. Under brand “Gowardhan” we offer our traditional products like Ghee, Dahi, Paneer etc. while under brand name “Go” we offer new generation products like cheese, UHT milk, yogurt etc. A niche brand “Pride of Cows” was introduced with a unique proposition of Farm to Home concept targeted towards taste connoisseur. Finally we forayed into dairy based beverages with the launch of “ToppUp”, a brand targeted towards consumers on the move seeking quick nourishment and fulfilment.
We believe in quality and value for our consumers and thus our offerings to the consumers are best in quality.