Mumbai, September 7, 2015: Myntra launches Columbia, a globally recognized brand for its outdoor and adventure gear, on its m-commerce platform through Chogori India Retail Limited, Columbia Sportswear Company’s exclusive distributor in India. Columbia will retail over 300 styles of apparel, footwear and accessories ranging from Rs 999 to Rs 14,999. The innovative collection with features such as quick dry, waterproof protection, breathable warming technology and moisture management makes spending time outdoors fun, safe and exciting.
Columbia Sportswear Co., established in 1938, is known for creating innovative products for outdoor enthusiasts and is highly reputed for quality, performance, functionality and value. Some of technologies being used in its products include ‘Omni-Freeze Zero’ which is sweat-activated cooling, ‘Omni-Wick’, a moisture management feature which keeps the user dry and comfortable, ‘Omni-Heat, a breathable technology which retains body warmth while ‘Omni-Tech’ and ‘Omni-Dry’ provides air-permeable waterproof protection and is designed to keep the user dry inside and out during high physical activity.
Prasad Kompalli, Head, eCommerce Platform, Myntra said, “Our portfolio of premium brands continues to grow as we associate with some of the finest brands in the world. The Outdoor lifestyle category is growing rapidly and our association with Columbia will enable us to cater to this demand by offering quality merchandize that will enhance consumer’s experience.”
Contest to reach Everest Base Camp:
To experience the capabilities of Columbia products, up to six Myntra shoppers stand a chance to win a fully paid adventure trip to the Everest Base Camp in October 2015. Shoppers can participate in the contest by registering through the Myntra app or via this link - http://www.columbiasportswear.
Indian youth today are spending more time outdoors and there is a growing interest among this category of products. Myntra’s association with Columbia is an important step towards building a stronger portfolio of the best brands in the world particularly in the Outdoor category. Shoppers can now choose from over 30 celebrated premium and international brands on Myntra including the likes of Timberland, CAT, Supra, Adidas Originals to name a few.
About Myntra:
Myntra is among the leading e-commerce platforms in India for fashion and lifestyle products. The brand has partnered with over 1,300 leading fashion and lifestyle brands in the country such as Nike, Adidas, Puma, Lee, Levis, Wrangler, Arrow, Jealous 21, Diesel, Timberland, Harley Davidson, Ferrari, US Polo, FabIndia, Biba and many more to offer a wide range in latest branded fashion and lifestyle wear. The App has over 12 million downloads and services over 19,000 pin codes across the country.
With the largest in-season product catalogue, 100% authentic products, Cash on Delivery and 30-day Exchange/Return policy, Myntra is today the preferred shopping destination in India.
About Chogori India Retail Ltd (CIRL)
CIRL was formed in the year 2000 by Hemant Sachdev, an avid hiker, climber and outdoorsman himself. CIRL also holds exclusive distribution rights in India for the Mountain Hardwear and Sorel brands, which are also part of Columbia Sportswear Company’s brand portfolio, as well as the distribution rights to independent brands such as Black Diamond and Goal Zero, each a leader in its respective category. Also shop atwww.columbiasportswear.co.in
About Columbia Sportswear
Columbia Sportswear Company has assembled a portfolio of brands for active lives, making it a leader in the global active lifestyle apparel, footwear, accessories and equipment industry. Founded in 1938 in Portland, Oregon, the company’s brands are today sold in approximately 100 countries. In addition to the Columbia® brand, Columbia Sportswear Company also owns the Mountain Hardwear®, Sorel®, prAna®, Montrail® and OutDry® brands. To learn more, please visit the company's websites atwww.columbia.com, www.mountainhardwear.com, www.sorel.com, www.prana.com, www.montrail.com, and www.outdry.com.
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