New Delhi, 04 February 2015: Taking its rich legacy of being India's channel of Impact forward, IBN7 has marked its position in the top three Hindi News Channels as per the latest TGI survey.
TGI (Target Group Index) is a global market research conducted across 72 countries. In India, this study is conducted by IMRB. This study is considered as the most relevant for media agencies and advertisers for developing strategies and understanding consumer segments since it gives insights on consumption across 300 categories. The latest round of this study - Wave 2 (March-May, 2014+ Aug-Oct, 2014) had a sample size of 29,212 from Urban India, HSM (SEC ABC 15-55 years). Overall the study has a sample size of 40,000 (approx).
IBN7 had repositioned itself with a new tag line 'Hausla Hai' in mid-October. A fresh and positive perspective, a committed team of reporters, new shows and pacier & cleaner graphics have ensured that IBN7 stands out in the cluttered Hindi News genre. IBN7 has been dedicated to providing coverage which no other network can match. The channel is focused on providing more and more news as opposed to views and opinions that have become the norm on most news channels.
The Network18 Group is a media and entertainment company with interests in television, internet, films, e-commerce, magazines, mobile content and allied businesses. Through its subsidiary ‘TV18 Broadcast Ltd.’ [BSE: 532800, NSE: TV18BRDCST], the group operates news channels - CNBC-TV18, CNBC Awaaz, CNBC-TV18 Prime HD, CNN-IBN, IBN7 and IBN-Lokmat (a Marathi regional news channel in partnership with the Lokmat group). TV18 also operates a joint venture with Viacom, called Viacom18, which houses a portfolio of popular entertainment channels – Colors, Colors HD,MTV, SONIC, Comedy Central, VH1, Nick. Nick Jr. and Nick Teen - and Viacom18 Motion Pictures, the group’s filmed entertainment business. TV18 has also forayed into the Indian factual entertainment space through A+E Networks | TV18 (a joint venture between A+E Networks and TV18 Broadcast) and operates HistoryTV18. TV18 and Viacom18 have also formed a strategic joint venture called IndiaCast, a multi-platform ‘content asset monetization’ entity mandated to drive domestic and international channels distribution, placement services and content syndication for the bouquet of channels from TV18, Viacom18 and other broadcasters. For more information, please log on to www.network18online.com