Gemfields and Project Nanhi Kali Welcome the Support of Bollywood Actress Chritrangda Singh to Launch Project Blossoming
Mumbai — 26th March 2014
Gemfields
is proud to announce the launch of Project Blossoming — a creative and
philanthropic partnership with ten of India’s leading jewellers in
support of Project Nanhi Kali and the cause of girl child education.
Chosen
from across India, these talented jewellers have
created one-of-a-kind pieces set with Gemfields’ Zambian emeralds and
Mozambican rubies and inspired by the notion of blossoming. The Project
Blossoming collection will tour India, visiting each of the designers’ boutiques, before returning to Mumbai on 6 June,
where the collection will be auctioned by Christie’s at an exclusive
black-tie event. The proceeds raised from the sale will go directly to
this very honourable cause, which aims to raise enough money to support a
minimum of 2,000 girls.
Project
Blossoming is delighted to have the support of Bollywood actress
Chitrangda Singh, who was not only eager to be the global ambassador for
the project, but hopes to use her power and influence to raise
awareness both at home and abroad for a cause which is close to her
heart. “As
a public figure, I am very aware of my responsibility to young girls
and through the sale of these extraordinary pieces of jewellery I hope
that we can make a real difference to the lives of many.” The exclsusive interview can be found on the Project Blossoming website.
As the founding partner of Project Blossoming, Gemfields is
deeply committed to the long-term aims of Project Nanhi Kali and the
education of the girl child. As a company we know that the benefits of
quality education are invaluable and so over the years the Company has
supported a number of sustainable educational projects in both Zambia
and Mozambique.
“India
and coloured gemstones have a rich and powerful history and as such
India has played an important part of Gemfields’ success as a business,” says Ian Harebottle, Gemfields’ Chief Executive Officer. “We
feel that it is only fair to give back to a country that has been so
hospitable to us. With the funds raised through the sale of these
colourful jewellery creations we can have a huge impact on the lives of
thousands of young girls all over India.”
The work of Project Nanhi Kali knows no bounds. Since its inception in 1996 the K.C
Mahindra Education Trust and Naandi Foundation, which together
implement Project Nanhi Kali, have worked tirelessly — reaching out to
over 90,000 young, underprivileged girls across nine states in India.
“The English translation of Nanhi Kali is a ‘little bud’ — the concept of which has been beautifully incorporated into Project Blossoming,” says Sheetal Mehta,
Trustee and Executive Director, K.C Mahindra Education Trust. “I
am truly grateful to Gemfields for partnering with Project Nanhi Kali
and committing to support at least 2000 girls, bringing us a step closer
to our vision of reaching out to 100,000 girls.
Donations can be made, and more information can be found, on the Project Blossoming website — please
visitwww.projectblossoming.com .
Project Blossoming Jewellers
Abaran Jewellers (Bengaluru)
Amrapali (Jaipur)
Anmol Jewellers (Mumbai)
Hazoorilal (New Delhi)
LalaJugal Kishore Jewellers (Lucknow)
Mirari (New Delhi)
Moksh (Mumbai)
Narayan Jewellers (Vadodara)
Tibarumals Jewellers (Hyderabad)
Talwarsons Jewellers (Chandigarh)
The Facts
Government
of India statistics reveal that only 3 out of 10 girls who enter class 1
complete
class 10. While enrolment rates of girls are improving marginally,
dropout levels remain alarmingly high. At primary school level over 45%
of girls dropout of school, which increases to over 73% by the time the
child has reached class 10. Research has shown that reasons for this
dropout may be as minor as the girl child not being able to afford a
school dress/uniform to go to school and could also include more complex
factors like girls taking on the responsibility of household chores at a
very young age as a result of gender stereotyping. Successful education
of the girl child has been repeatedly acknowledged as an
effective mechanism to break this inter-generational cycle of poverty, social norms, myths and social evils.
About Project Nanhi Kali
Project
Nanhi Kali was established in 1996 with the aim of providing quality
education to underprivileged girls in India. Today jointly managed by
the K.C Mahindra Education Trust and Naandi Foundation, the project is
reaching out to over 90,000 girls
across 9 states in India covering some of the most deprived, remote, and difficult regions of the country. The
project ensures underprivileged girls get access to quality education
by providing academic support, material support and social support that
also involves counselling parents and the community on the importance of
issues related to girl child education and gender equality. In this way
enabling the child to attend school with dignity and reducing the
chances of her dropping out. www.nanhikali.org
About Gemfields
Gemfields
is the world’s leading supplier of responsibly sourced coloured
gemstones, positioned at the intersection of exploration,mining and marketing. The company has pioneered leading environmental, social and safety standards within the sector and
by doing so is able to provide discerning customers the assurance they
require of the responsible journey their gemstones have taken from mine,
to market. Gemfields also supports down-stream stakeholders in the
marketing and selling of their cut and polished coloured gemstones via
their portfolio of global sales offices. In 2013, Mila Kunis was announced as Gemfields’ global ambassador and continues to be the face of its
advertising campaign, featuring exclusive collaborations with leading international jewellery designers.www.gemfields.co.uk
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