93.5 RED FM presents “Mumbai Ke Asli Heroes”
RJ Rishi Kapoor celebrates with BEST employees
Mumbai, 29th November 2013: Mumbai The city that never sleeps. But what keeps the city awake and moving at all times? It is with this in mind that 93.5 RED FM has come out with an initiative, “Mumbai Ke Asli Heroes”, to celebrate the real heroes who make this city run smoothly and effectively. Red FM’s RJ Rishi Kapoor set out to have some fun and heart-to-heart conversations with the BEST employees at the Backbay Bus Depot in Colaba today.
93.5 RED FM decided to fete these people in their own way - listening to their stories over ‘Chai Paani’ and taking these very stories on-air!! RJ Rishi Kapoor engaged with BEST bus drivers and conductors and inquired about their lives, their families, the working hours and difficulties facing them. And of course, it wasn’t just serious talks! RJ Rishi aka Mumbai Ka Shaana played some interesting games with fun prizes which saw an enthusiastic response from the BEST employees.
RED FM has been promoting this activity on-air since the past wherein all radio jockeys tickled the listener’s curiosity by announcing about “Mumbai Ke Asli Heroes” and stating that something massive is in store for the BEST employees. Why BEST employees? Because, it would be practically impossible for Mumbai to go around smoothly without them!! And thus, Mumbai Ka Shaana, Rishi Kapoor, would go and meet them and indulge in some radio masti along with chai-paani.
Commenting on the initiative, Ms. Nisha Narayanan – COO, Red FM said “It is our constant endeavor to be with the city’s pulse. ‘Mumbai ke Asli Heroes’ is a simple idea that underlines something profound - celebrating and appreciating the people who make Mumbai work! These are people who usually go about doing their work everyday, unmindful of the fact that they are indispensable to the city’s smooth functioning.”
About RED FM
93.5 RED FM, India’s Largest Radio Network* has always believed in philosophy and attitude of ‘Bajaate Raho!’ along with a music strategy of playing only Super Hit music, based on the internationally successful CHR (Contemporary Hit Radio) format. With a network of 50 stations across the country, we offer national presence but with a customized local flavour in each city.
RED FM is known as the ‘Station for Expression’ to the common man and its famous tag line ‘Bajaate Raho!’ is already part of common parlance! One of the MOST AWARDED BRANDS in the industry, RED FM boasts of over 105 awards including the award for the BEST FM BRAND, BEST FM STATION, BEST RJs, etc.
93.5 RED FM is joint marketing and sales initiative of the participating independent radio companies for bringing one window advertising/marketing solutions to clients/advertisers by leveraging the reach of their respective radio station(s) and other media assets