RAY-BAN ANNOUNCES NEVER HIDE SOUNDS 2013
Mumbai, September 2013
Ray-Ban, the global leader in premium eyewear, presents Edition III of “Ray-Ban Never Hide Sounds 2013”. This is a unique initiative to promote emerging artists across India and present them with an opportunity to be mentored by maestros like Uday Benegal, Benny Dayal, Harshdeep Kaur, Raghu Dixit and Shilpa Rao.
“Ray-Ban Never Hide Sounds 2013” is an extension of Ray-Ban’s ‘Envision Campaign’ which celebrates the Never Hide spirit: the boldness to be yourself and freely express your beliefs and personality. Taking a leap forward “Ray-Ban Never Hide Sounds 2013” in association with MTV, is an amalgamation of different genres of music such as Rock, Suf, Folk, Pop and Fusion. This musical journey commences on October 05, 2013 and will witness celebrated artists embracing the culturati across locations -Delhi, Mumbai, Kolkata, Hyderabad and Bangalore, reaching the fnal destination on November 30, 2013. The third season is surely going to be bigger than ever before.
About RAY-BAN ENVISION: Ray-Ban Envision honors the strength it takes to be true to yourself. Social, expressive, pioneering, innovative and transformative are the main characteristics of all those dreamers, who sees the world differently, who pursue their vision with a great and enduring sense of purpose. A lens is like an engine for sunglasses and Envision campaign celebrates the multiple facets of Ray-Ban’s legendary lenses: highly resistant, anti-glare; outshine; long lasting; impact resistant and built to move.
Keeping in mind the same passion for music and the never hide attitude, Ray-Ban Never Hide Sounds 2013 invites all the ardent musicians who believe that music is their true calling, to come forth and showcase their talent.
“Ray-Ban Never Hide Sounds is taking the next step forward, and we are very excited to announce Edition III in 2013. This year we set out to search the most unique and talented voices around the country and believe that the latest edition is sure to reach greater heights”, says Shirley Gong, Ray-Ban Business Manager, Emerging Markets.
Luxottica Group S.p.A.
Luxottica Group is a leader in premium, luxury and sports eyewear with approximately 7,000 optical and sun retail stores in North America, Asia-Pacifc, China, South Africa, Latin America and Europe, and a strong, well-balanced brand portfolio. House brands include Ray-Ban, the world’s most famous sun eyewear brand, Oakley, Vogue Eyewear, Persol, Oliver Peoples, Alain Mikli and Arnette, while licensed brands include Giorgio Armani, Bvlgari, Burberry, Chanel, Coach, Dolce & Gabbana, Donna Karan, Polo Ralph Lauren, Prada, Starck Eyes, Tiffany and Versace. In addition to a global wholesale network involving 130 different countries, the Group manages leading retail chains in major markets, including LensCrafters, Pearle Vision and ILORI in North America, OPSM and Laubman & Pank in Asia-Pacifc, LensCrafters in China, GMO in Latin America and Sunglass Hut worldwide. The Group’s products are designed and manufactured at its six manufacturing plants in Italy, two wholly owned plants in the People’s Republic of China, one plant in Brazil and one plant in the United States devoted to the production of sports eyewear. In 2012, Luxottica Group posted net sales of more than €7.0 billion. Additional information on the Group is available at www.luxottica.com.
Safe Harbor StatementCertain statements in this press release may constitute “forward looking statements” as defned in the Private Securities Litigation Reform Act of 1995. Such statements involve risks, uncertainties and other factors that could cause actual results to differ materially from those which are anticipated. Such risks and uncertainties include, but are not limited to, the ability to manage the effects of the current uncertain international economic outlook, the ability to successfully acquire and integrate new businesses, the ability to predict future economic conditions and changes to consumer preferences, the ability to successfully introduce and market new products, the ability to maintain an effcient distribution system, the ability to achieve and manage growth, the ability to negotiate and maintain favourable license agreements, the availability of correction alternatives to prescription eyeglasses, fuctuations in exchange rates, changes in local conditions, the ability to protect intellectual property, the ability to maintain relations with those hosting our stores, computer system problems, inventory-related risks, credit and insurance risks, changes to tax regimes as well as other political, economic and technological factors and other risks and uncertainties referred to in Luxottica Group’s flings with the U.S. Securities and Exchange Commission. These forward looking statements are made as of the date hereof and Luxottica Group does not assume any obligation to update them.