A gamification model that brings TV and Twitter together
Mumbai, 13th December 2019: Star Movies, a leading movie channel, known to set new benchmarks for the category and constantly innovating to enhance the consumer experience has launched #StarMoviesPlayAt7 on Twitter. Starting 16th December, consumers can watch blockbuster Hollywood content on the channel and engage on the platform to win exciting prizes.
“Star Movies brings the best of the Hollywood to our audience and we’ve always loved to share our passion for movies with the larger communities in unique and engaging ways. Play at 7 is one such initiative where we bring together TV and Twitter through a unique consumer engagement model which is a first for the category. We hope that the audience will play this game and have fun while watching the movies that they love on Star Movies.” said Anuradha Aggarwal, Head - Infotainment, English and Kids, Star India.
Every day between 7PM and 9PM, while watching movies on Star Movies, viewers can play 7 unique games that will be showcased on Star Movies from 16th December. To participate, all they need to do is tweet the correct answers to @StarMoviesIndia using #StarMoviesPlayAt7. The faster you answer correctly, the better is your overall average time and better is your chance to win. The experience will be complimented by a real-time leaderboard on the @StarMoviesIndia Twitter handle where everyone can see their daily and weekly progress. Top 5 players every week, get an opportunity to win some exciting prizes and since we want the viewers to have fun playing the game every day – there will be 50 Daily winners!
If you are a loyal Hollywood fan – this activity is for you. Don’t miss it!
Starting 16th December @ 7PM, watching Star Movies will never be the same again.
Watch. Play. Tweet. Repeat.