A revolutionary new pad offers 5 times more protection than ordinary pads
To enable women to be truly Unstoppable
ONE RIGHT STEP WITH THE NEW WHISPER ULTRA
TO POWER A THOUSAND STEPS TO SUCCESS
Mumbai, 13th January 2016: In today’s day & age, every woman is the Unstoppable ‘New Age Ultra girl’ who ensures that she delivers to the best of her ability irrespective of the challenges that come her way. In a bid to enable India’s women, power through their chosen path of success and #OwnThose5Days of the month , Whisper India launched The New Whisper Ultra - a revolutionary new pad that offers 5 times better protection than ordinary pads. Today, Bollywood actress Parineeti Chopra along with Mandira Bedi unvieled the New Whisper Ultra and simutaneously busted one of the most prevelant period myths of hiding sanitary napkin packets in newspaper, by tearing open a giant newspaper covering the New Whisper Ultra pack.
The event showcased a never seen before innovation via a powerful demonstration carried out by Parineeti Chopra and Gynaecologist, Dr. Nandita Palshetkar highlighting the benefits of the new product from Whisper India. It showcased the top sheet upgrade & boosted core that offers more absorption and better dryness for clean feeling.
During the launch, actress Parineeti Chopra stressed upon the need for women in India to realize their dreams and be unstoppable in life, saying “In today’s day & age, women are donning various roles & undertaking numerous responsibilities. They are going that extra mile to test their capabilities and abilities both professionally & personally. I think as new age ultra girls, we should have an unstoppable attitude on all 30 days of the month and not hold ourselves back on those 5 days as well. It is high time women broke away from senseless period taboos and kudos to Whisper for enabling us to stride ahead even during periods. We need to remember when we have a superior sanitary napkin like the New Whisper Ultra that offers 5 times better protection than ordinary pads; we can follow our dreams and #OwnThose5Days with confidence.”
Highlighting the importance and need of a superior quality sanitary napkin, Dr. Nandita Palshetkar said, “A good quality sanitary napkin is truly essential for every girl/woman. When you have a trusted brand like Whisper I don’t see any reason why we being the new age ultra girls, should take a step back on those 5 days of the month. The new Whisper Ultra absorbs more and lasts longer meeting all the requirements of a woman during her periods and will enable her to be truly unstoppable.”
The launch event culminated with an interesting interaction between teen college girls, Parineeti and Dr. Nandita wherein the girls shared situation/problems they have faced since during their periods to which Dr. Nandita and Parineeti addressed the problems highlighting the benefits of the New Whisper Ultra.
In its persistent endeavor to break the period taboos and educate girls on menstrual hygiene, Whisper has been successfully running the Whisper School program for the last 15 years across 900 towns, currently reaching out to more than over 4 million girls every year.