Bangalore, December 11, 2015: Fast-fashion giant, FOREVER 21, known the world over, for their trendsetting designs and styles is all set to offer women shoppers a wide range of apparel, footwear and accessories, exclusively on the Myntra app.
Forever 21 debuts on Myntra with its winter collection, which carries an array of colourful prints and patterns, printed tops, footwear, sunglasses, bottom wear, lingerie and accessories. With over 1,800 unique styles and convenience of next day delivery (in Tier 1 cities), fashionistas in India can now shop from their favourite brand online only on the Myntra app.
Since its launch, there has been an amazing response to the collection. Speaking on the launch, Prasad Kompalli, Head – eCommerce Platform, Myntra, said “Being the leading online fashion destination, we are committed to offering trendy and curated collection of the best designs and styles, handpicked from the best of brands. Launch of marquee brands such as Forever 21 reinforces our leadership position as a major House of Brands. Forever 21 has always enjoyed undivided consumer love by offering international trends right from the catwalk.” He adds, “With this new addition, it strengthens our belief in great fashion selection, our ambition to be the destination for biggest brands and our mission to help people look good.”
Timmy Sarna, Managing Director, DLF Brands said, “DLF Brands is pleased to announce the beginning of a long mutual relationship with Myntra, a leader in the fashion ecommerce space. We believe that our products bring a lot of joy to many people. This partnership will ensure that our products reach all the corners of India where we don't have a retail presence. Forever21 is a natural choice to kick off this venture as it is one of our most popular brands. This br
and will add a lot of choice for the young fashionable female shopper on Myntra.'
Key product highlights
FOREVER 21 Cream-Coloured Lace Shift Dress, Rs 1,669
FOREVER 21 Blue Printed Maxi Dress, Rs 1,969
FOREVER 21 Blue Bodycon Dress, Rs 1,009
The collection comprising of top-wear, dresses, bottom-wear, jewellery, sunglasses, footwear, bags and handbags is available on Myntra app, ranging from Rs 299 to Rs 4000.
Myntra is India's leading platform for fashion brands and pioneer in m-commerce play. Myntra has partnered with over 1,700 leading fashion and lifestyle brands in the country such as Nike, Adidas, Puma, Lee, Levis, Arrow, Mango, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, US Polo, FabIndia, Biba and many more to offer a wide range in latest branded fashion and lifestyle wear.
With the largest in-season product catalogue, 100% authentic products, Cash on Delivery and 30-day Exchange/Return policy, Myntra is today the preferred shopping destination in India.
Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women’s, men’s and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 730 stores in 48 countries with retailers in the United States, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom.