Café Coffee Day celebrates its birthday!
Commemorates with new offers and deals for its customers
July 13, 2015, Mumbai - Café Coffee Day (CCD), India’s largest chain in terms of number of café outlets
and positioned as the preferred youth hangout space in the country marks a key milestone this month.
The brand celebrates its birthday as it completes 19 years of creating many moments for the young and
young at heart of this country. CCD commemorates this occasion by organizing a unique activity to
excite its customers that it touches every day.
As part of its 19th birthday celebration CCD has organized a surprise for its patrons. Consumers stand a
chance to win freebies and discounts along with a mega bumper prize for one lucky winner.
For a fortnight following the birthday which is 11th July 2015, CCD will gift back an offer to each customer
who bills at CCD which will be redeemable with their next visit to CCD. Customers will receive their offer
via sms, the number which they will share with the café staff on request while placing their order. Once
customers punch their bills they will receive a mCoupon of the offer. The offer will include exciting
treats like ‘19 % off on a bill’, ‘a free Devils Own’, ‘a free Cappuccino’, ‘any beverage @ Rs 19’ and much
more. One lucky customer also stands a chance to win the grand prize - an all expense paid vacation to
Coffee Day’s luxury resort in Karnataka, The Serai!
Speaking on the occasion, Bidisha Nagaraj, Group President Marketing, Coffee Day said, “This month
CCD completes 19 years of providing consumers all over the country a preferred place to hangout over a
range of food & beverage offerings and we are very excited about it. Over the years, CCD has become
synonymous with the coffee drinking experience in India and today has a significant following amongst
the youth in the country. We wish to celebrate this milestone with our CCD fans with a special offer
where we will be giving away a range of exciting treats including a free stay at one of our resorts.” She
further added, “A warm and heartfelt thanks to all our CCD patrons for their continuous love and
CCD’s special birthday celebration will run across 700 cafés in the top seven cities of India which are
Delhi, Mumbai, Bangalore, Kolkata, Chennai, Hyderabad, Pune, Chandigarh and Ahmedabad.
About Café Coffee Day:
Café Coffee Day is India's largest Cafe chain in terms of number of café outlets, and operates through its
subsidiary Coffee Day Global Limited (CDGL) that pioneered the coffee culture in the chained café
segment in India (source: Indian Coffee Industry Overview, March 2015, Technopak), with its first café in
Bangalore. Café Coffee Day’s menu ranges from a mix of hot and cold coffees and include several food
options, desserts and pastries. In addition, merchandise such as coffee powders, cookies, mugs, coffee
filters, etc. are available at the cafés.