Tuesday, April 14, 2015


Mumbai, 13thApril, 2015: Triveni hosted a contest ‘#Triveni Share your first saree story’ on facebook for all the young ladies to share their stories and experiences about their very first sari draping on special occasions, family weddings and auspicious days. There was a huge response and reaction towards the contest. Triveni’s contest was to choose the best shared experience and picture and was rewarded.

The contest winners of the ‘#Triveni Share your first saree story’ were Ms.Chandra Shah andMs.Priyanka Singh; the best selected story and picture shared. The winning contestant’s experiences were, Chandra Shah, Singapore, “My first drape of Saree was when I was 20 years old – in Junagadh, Gujarat, India. I was thrilled. I felt suddenly grown up. I begin loving myself – looking so beautiful in Saree. What people said admiring: You look elegant in Saree. You look Nirupa Roy.”  Every individual has some different story to say and others explore and these moments are best cherished when remembered.

Priyanka Singh says, “Oh this memory of wearing saree first time leaves giggles in my tummy. This is when we were in 8th Grade. It was the last n final day of Dandiya celebrations in our locality. I remember that my entire friend circle had decided on the 1st day of Dandiya celebrations to wear saree on the final day of Dandiya.  And we were all excited to put our best foot forward. We all were busy selecting sarees from our mother’s wardrobe.”

The first saree moment is always a special to a girl, symbolizing of maturity, and adding cultural significance to the attire. A saree is ancient Indian apparel that is still in fashion and is trending. Every young girl observes her mother and even tries to imitate the saree draping. From the contest, the cherishing and the memorable moments of the young ladies are the priceless gems shared. Every girl has a story, and the memory of their first saree is treasured and valued. Triveni sarees is also connoted with these delighted and rejoiced moments and express joy to an individual’s story. Young ladies like to dress like a diva and look best. They idolize Bollywood personalities such as Deepika, and other prominent stars to look fashionable yet carry themselves elegantly.

Speaking of which, Mr. Arvind Saraf said, “We were emotionally overwhelmed reading the responses to #Triveni Share your first saree story. It also made us happy and gave us an opportunity to explore the emotional connect. I congratulate the winners of the contest and would like to thank them for sharing their invaluable story with us. We even feel every young girl treasures and nurtures their priceless experiences and moment when they mature.”

About Triveni:

Triveni ethnic wear. Triveni is known for their Sarees. Triveni is a 29 year old maker of Sarees and Indian Ethnic wear. Based on the solid foundation built by its Sakambari Silks Mills, Triveni has spanned to global proportions with the advent of its online store - TriveniEthnics.com. Triveni currently has over 80 wholesale counters all over India with listings in all major online retailers as well. There are more than 2 crore sarees sold in the past three decades and 1.4 core sarees (15 crore metres of fabric) in the last decade.

Triveni went online in 2011, taking the Triveni collection worldwide (www.triveniethnics.com), online & a few clicks away. Triveni's designs & collections are now available at most major retailers in India and most major web-portals in India & worldwide.

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