FlipkartMinutes’latestcampaigndishesoutqualityfreshvegetables at just ₹9/-, with a dash of cinematic nostalgia-

ThecampaignhighlightsFlipkartMinutes’uniqueofferofdeliveringqualityfresh vegetables to customers’ doorsteps at just ₹9/-

- ThefilmusesnostalgichumourinspiredbytheBollywoodMovie3Idiotstoreinforceits core value propositions of affordability, convenience and speed

Bengaluru,28May2025:Flipkart,India’shomegrowne-commercemarketplace,todaylaunched a new television campaign for Flipkart Minutes across TV and digital platforms. The campaign spotlightsqualityfreshvegetablesstartingatjust₹9/-,broughttolifethroughaplayfulfilminspired by the beloved Bollywood movie, 3 Idiots. Tapping into everyday household concerns like rising grocerybillsandtimecrunches,thefilmcaptureshowFlipkartMinutesmakesiteasierthanever togetqualityfreshvegetablesdeliveredfast,startingatjust₹9/-,bringingunmatchablevalueand convenience.

ConceptualisedbyLeoBurnett,theaddraws inspiration from the timeless classic movie 3 Idiots, reimagining Raju Rastogi’s family in a quintessential Indian household, where Raju’smother angrilystirs vegetablesonthe stove, expressing concern over inflation and lamenting the rising costs of everyday vegetables. ‘Bhindi 100 rupaye kilo ho gayi!’ and ‘Aur pyaaz ka toh puchho hi mat!’ Just then,a gustofwind blows a FlipkartMinutes flyerontothedoor,announcingfarm-fresh

vegetables at just ₹9. Raju`s father looks towards the flyer, attempting to communicate the number 9 sign using his fingers. It eventually lands on her face mid-rant, cutting her off. As she readstheflyer,disbeliefgiveswaytoelation.ShequicklyplacesanorderontheFlipkartMinutes appandreceivesadoorstepdeliveryoffreshvegetablesinminutes.Thefilmconcludeswiththe homefilled withjoy(andfreshvegetables), asthecouple sharesa lightheartedmoment, sniffing mangoesandonions.Thevoiceoversignsoffwithacheerfulpromise:‘VeggiesatRs9/-delivered in 10 minutes!’

KabeerBiswas,VicePresident,FlipkartMinutes,commentedonthecampaign,“WithFlipkart Minutes, we are making daily essentials convenient. This campaign brings to life the most essential needs of our customers - Value, Quality and Convenience at affordable prices. Fresh vegetables at Rs 9/- delivered in minutes is a reflection of our promise to reimagine everyday convenience.Backedbyarobusttech-enabledsupplychainandclosecollaborationwithFarmer ProducerOrganisations,we’reabletocreateaseamlessfarm-to-consumerexperience.Through afamiliarstoryandrelatablemoments,weaimtoconnectwithourcustomersinawaythat’sboth meaningful and reassuring.”

Built on a simple premise, the campaign delivers a clear message that everyday essentials can bemadeavailableinminuteswithoutcompromisingonquality.Withqualityfreshvegetablesat

₹9/-anddeliveryinminutes,thecampaignstrikestherightchordofIndianconsumerswhodesire value, convenience, and speed to fulfill their need for daily essentials.

Youcanwatchthecampaignfilmhere:https://www.youtube.com/watch?v=09VFlMPZWmY

The ad film will roll out across key television channels and digital platforms starting on 28May, targeting urban and metro audiences. Besides English, the ad film will also be available in other languages, includingKannada, Hindi,Bengali, andGujarati,toensurebroadreachandresonance among customers across geographies.

Flipkart Minutes leverages Flipkart’s deep supply chain capabilities, tech-driven efficiency, and unmatchedconsumertrusttoofferaseamlessandreliablegroceryexperience.Positionedasthe go-to destination for daily needs, Flipkart Minutes is solving for speed, value, and quality for everyday essentials for millions of households.