Ballantine’s launches an exciting experience that extends to radio, digital and on ground, across cities with a great cast of gigs and stand-ups by India’s leading Comedians – Rahul Subramanian & Kumar Varun. With an exciting twist: an opportunity for corporates to take the stage by storm with their comic timing and stand up acts.
New Delhi, 14th February 2019: Ballantine’s India today announced the launch of its on-ground multi-city campaign – Un-official evenings, in the country. In line with the brand’s philosophy of staying true to one’s self and not conforming to prevalent norms without questioning them, Un-official evenings would discuss the current state of affairs in the corporate world, albeit in a lighter vein.
Ballantine’s India has roped in stand-up artists Rahul Subramanian and Kumar Varun for the show. Interestingly both ventured into this genre after quitting their corporate jobs, to follow their passion. The performances would be witnessed in the key cities across India. Bengaluru would host the first Un-official evening on the 15th of February.
Speaking about the launch of the Un-official evenings, the company’s International brands head, Mr. Girish Patil said “As a brand, Ballantine’s ethos lies in being true to one’s self. We strongly believe that success is no longer restricted to those in the corner office. With this launch, we intend to bring together and celebrate those who believe in themselves, let go of their inhibitions, question the norm and do things the way they feel would help them secure their goals and ambitions. As a brand we would continue to create platforms which would bring together these people in a fun and convivial setting.”
For the corporates, Ballantine’s stands with them en route success and celebrates their self-belief, encouraging them to succeed at their own terms and by unfollowing the herd. Ballantine’s would continue to champion the belief that success can be achieved by living the ‘real you’.
About Pernod Ricard:
Pernod Ricard is the world’s no. 2 in wines and spirits with consolidated Sales of € 8,682 million in FY16. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin & Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin and Malibu, Mumm and Perrier- Jouët champagnes, as well Jacob’s Creek, BrancottEstate, Campo Viejo and Kenwood wines. Pernod Ricard employs a workforce of 18,500 people and operates through a decentralized organisation, with 6 “Brand Companies” and 85 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.