Shiksha unveils its Ask & Answer mobile app

The app with 1,000+ experts is a one of its kind app through which higher education aspirants can get personalized guidance on queries ranging from career and course options to entrance exam preparation, stream selection and college admission

The diversity of experts across various career and education streams including Arts, Commerce, Engineering, Management, Science and 16 other categories is one of the key value propositions of the app

New Delhi, 16^th March 2016:

Shiksha’s Ask & Answer app is a dedicated platform for higher education aspirants to get quick, reliable and personalized answers to their specific career and education related questions. These answers will be given by India’s largest education community that comprises of:

- Faculty from India’s top colleges and test prep centers
- Current students & alumni from premier colleges
- Entrance Exam Toppers
- Experienced professionals including CxOs from top global companies
- Career and Education Counselors

A focused community building strategy is helping the community grow rapidly every day.

Maneesh Upadhyaya, Executive Vice President & Business Head, Shiksha said, “Tens of millions of students look to pursue a higher education course every year. In today’s age, there are a huge number of career and education options available to students. However, there is a lack of reliable information and credible guidance that can help students make informed decisions. And therefore, majority of these students are confused. This app is our attempt to help the aspirants to take right career and education path for themselves.”

A strong value proposition of the app is that it leverages the combined power of the 3C’s:Content, Context and Community, to serve a completely personalized experience to each user. Anurag Jain, Senior Vice President & Product Head, Shiksha explains, “The content a user sees on the app will be contextually relevant to that user. As users interact with the content and the community on the app, we will serve an experience that is fresh and relevant to each user basis the user’s interest or preference. Our vision at Shiksha is to help every higher education aspirant make an informed career and education decision and the Ask & Answer app is another significant step in fulfilling that vision.”

India will have the largest base of students in the world who wish to pursue higher education in the future. With a fast growing economy and an ever increasing number of employment opportunities, it is vital that students have successful learning and career outcomes. Shiksha’s Ask & Answer app could well equip many a student to make informed career and education decisions for them to succeed in the swiftly evolving global economy.

About Shiksha

Shiksha is India’s no.1 career & college selection platform. Shiksha empowers millions of students every year to make informed career and education decisions. Shiksha does this by providing factual and genuine content on careers, entrance exams and colleges in India and abroad.

Shiksha is a part of Info Edge India Ltd, India’s leading consumer Internet company that also owns popular brands such as Naukri, Jeevansathi and 99acres.

Shiksha has been in the education business since 2008 and is very well-regarded as a thought leader in the higher education space.