Peel doubling India user base every six months; has over 25 million users in Asia controlling TV and other home devices
Taarak Mehta Ka Ooltah Chashmah tops the charts in three out of four metros; Comedy Nights with Kapil & C.I.D. among top three most watched shows
New Delhi, India – Peel, the California-based company funded by ecommerce giant, Alibaba, has announced that its Peel Smart Remote app has generated 100 billion remote commands since launch three years ago. Half of these remote commands have been registered in the last eight months only. While announcing these milestone numbers, Peel has also released a revamped version of its Android app, including a customizable remote widget that can appear on a phone’s lock screen without launching the app. Peel is also available as a free app on the iTunes App Store for Apple iOS devices.
The company recently topped 100 million registered users worldwide, out of which 25 million are in Asia. India has emerged as one of the fastest growing markets for Peel, doubling every six months. The large number of TV viewers give the company unprecedented insights into global viewing habits.
“Our users have ‘Peeled in’ to 5 billion TV shows since we launched. We currently have viewer data on 6 shows every second that helps us improve our content discovery features and the overall performance of the app. It also provides us a unique real-time window into the living rooms of millions of households in India and 200 other countries that can help serve content that viewers really want,” said Bala Krishnan, cofounder and chief product officer at Peel, and a graduate of the University of Madras.
As an example of the insights gained, Peel looked at the top show, the top genre and the top TV brand in four metros across India based on a sampling of the insights gathered from users of the Peel app and platform:
● Even after nearly 1700 episodes over the last eight years, family entertainer sitcomTaarak Mehta Ka Ooltah Chashmah remains the most popular show in New Delhi, Mumbai and Bangalore, but ranks at #2 in Hyderabad, where C.I.D. tops the charts. Comedy Night with Kapil grabs the #2 spot in Delhi, but is pushed down to #3 spot in Mumbai, Hyderabad & Bangalore, with C.I.D. taking up the #2 position in Mumbai and Bangalore.
● In terms of content genre, Mumbai and Bangalore viewers prefer comedies, followed by dramas and then news. They prefer comedies in New Delhi, too, followed by thrillers, then dramas. While in Hyderabad, news tops the list, followed by sports talk, then consumer programming.
● Among the most popular TV set brands in New Delhi, Mumbai, Hyderabad, and Bangalore, Samsung comes first, followed by Sony and then LG. In contrast, Samsung and LG edge Sony out in the top two spots across TV brand positions among homes in Seoul, Dallas, Barcelona, Cairo and Rio de Janeiro.
In India, the Peel app comes preloaded on many of the leading smartphones, including the Samsung Galaxy S4, S5 and S6, HTC’s M8 and M9, and models from Karbonn, Celkon, Xolo and Panasonic in India. Peel makes it easy for Indian consumers to switch to a smartphone remote because it works with all popular brands of TVs sold in India, and 600 different types of set-top boxes, including those from Airtel, Tata Sky, Dish TV, Hathway, DEN and Siti Cable. For Indian consumers, Peel features TV listings from WhatsOnIndia.
In addition to being used to control TVs, set-top boxes and other entertainment devices, the Peel Smart Remote app is also optimized to control hundreds of brands of air conditioners and heaters, with more smart home devices planned for the future. “We are already the #1 home control app in the world and a major source of entertainment content discovery for our users,” added Krishnan.
Peel is revolutionizing the home entertainment and home control experience by integrating device control and live or streamed content discovery into one easy-to-navigate universal Peel Smart Remote app, which has 32 million monthly active users who have generated 100 billion-plus remote commands to date. Peel drives brand engagement and TV tune-in for major TV networks and producers through its True Tune-in™ advertising products and Peel.in Platform.