· Launches advanced Mobile Experience Centre (MEC-3) to highlight how its design-led innovation has been shaping the future of the locking solutions market
· First time Mr. Dilip Chabria, one of the finest design maestros in the country has partnered with Godrej to architect the mobile innovation
· Samples of both residential and commercial products including latest line of electronic “smart locks”, upcoming products, as well as, a slew of customized locks manufactured for industry specific applications
Mumbai: Wednesday 3 June, 2015: Since 7th May 1897, Godrej has been instrumental in making lives brighter through a series of inventions that have combined pioneering science and engineering with a larger social purpose. Today 600 million Indians use Godrej products. What started with just locks is today one of India’s most trusted and loved brands spanning Animal feeds to Aerospace. In line with the Godrej philosophy of shaping futures through incessant innovations, Godrej Locking Systems and Solutions (Godrej LOCKSS), today launched its advanced Mobile Experience Centre (MEC-3) to highlight how its design-led innovation has been shaping the future of the locking solutions market.
For the first time, MEC-3, which is the third in the series of mobile experience centre launched by Godrej LOCKSS, has taken the style quotient of the locking solutions a notch higher by collaborating with one of the finest design maestro in the country, Mr. Dilip Chabria. DC Design through this MEC-3, offers an unmatched experience of touch and feel to this exciting array of chic looking solutions that is designed for a enthralling experiential for the key influencers of the market such as architects, interior designers and contractors.
Commenting on the initiative, Shyam Motwani, Executive VP & Business Head at Godrej & Boyce Mfg. Co. Ltd said, “Throughout our 118 years of journey, we have always been considered to be the at the epitome of driving innovative excellence in the locking solutions segment. The MEC-3 serves as a proof point of our commitment to amalgamate technology, quality and efficiency in our products that match the modern day aesthetical demands of the consumer. This exciting range of product from house of Godrej showcased through MEC-3 exemplifies our design-led innovation and strong market acumen that is driving the next phase of growth.”
Commenting on the collaboration Mr. Dilip Chabria of DC Design said, Both Godrej LOCKSS and DC Design epitomize the spirit of innovation and have an uncompromising attitude towards excellence. DC Design’ reputation has been built over the zeal to infuse design and functionality to every project we undertake. I find great inspiration in designs that are crafted to enhance the experience of the user and adds a new level of consumer engagement. I find the same ethos imprinted in the Godrej culture and it reflects in their product range which augments the user experience. The overall experience was very exhilarating.”
DC Design, which is known for its eye for detail and acute design sense infusing life into automobiles, has collaborated with an esteemed corporate group to design a well-equipped experience centre encompassing state-of-the-art pedigree and stylish innovations in the locking systems category. It houses samples of both residential and commercial products including latest line of electronic “smart locks”, upcoming products, as well as, a slew of customized locks manufactured for industry specific applications. This initiative is part of Godrej LOCKSS continued endeavour to infuse the concept of design-led innovation to transform locking solutions which have till now been regarded as a functional product. Consumers today make their purchase decision by not only taking in to account the functional supremacy of the product but also keenly evaluate how the product can be an integrated part of their home decor. Design-led innovation is a concept of blending design excellence and functionality into manufacturing process to offer world-class products both in terms of design and performance excellence. With customer centricity being one of the core pillars of its business, Godrej LOCKSS has been on the forefront of design-led innovation.
The Indian locking solutions market is estimated to be worth Rs. 4,200 crore. Today, almost 80% of the purchase decisions are made by the key rather than the end-customer; and MEC-3 is one such innovative step to reach out to the key influencers of the market and give them an experiential tour of how Godrej locks complement the overall appeal of the home. The MEC -3 was flagged-off by Shyam Motwani, Executive VP & Business Head at Godrej & Boyce Mfg. Co. Ltd and Prasad Prakash Gupte, General Manager, IMC & Trade Marketing, Godrej Locking Solutions and Systems at Godrej Group’s Vikroli Campus. The MEC3 will make a multicity tour across India including metro cities such as Mumbai, Pune, Ahmedabad, Nagpur, Raipur, Bangalore, Hyderabad, Chennai, Kochi, Vizag.
About Godrej Locking Solutions and Systems
For 118 years now, Godrej Locking Solutions and Systems (Godrej LOCKSS) has delivered to the nation security for its loved ones and a bond of deep trust. Today, as urban homes and lives go through a paradigm change, their needs are beginning to change too. In anticipation of this immediate future, where pride of ownership, international quality, design and aesthetics are as integral to purchase as is trust, Godrej has begun to change the lock on every Indian door into a work of art, technology and intuitive engineering.
Over the years, their locks have changed in form, function and scope of application, but one thing remains constant - a robust belief in their products and services. As a part of their dedicated commitment to provide premium and comprehensive locking solutions and to build a future-ready business environment, they have introduced an avant-garde range of the finest mechanical and electronic locking solutions for residential and commercial applications that range from the elite electronic locks, omnipresent main door locks, stylish door handle and knob locks to specialized card locks for the hospitality industry. These technically advanced products offer complete solutions that are extremely secure and robust, easy to install and operate, and flexible enough to meet the challenges of diverse verticals and applications.
With their locks reaching several countries around the world over a period of time, the brand has come a long way in delivering world-class smart locking solutions, therefore revolutionizing the very perception of a locking device from a mere functionality at an entry and exit point, to a proud pause at the door step, a moment to take in the significance of how far they have come. For more information, please log on to www.godrejlocks.com.
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