Experience
2Morrow: ASUS Announces ZenFone 2, the World’s First 4GB RAM Smartphone in
India
Gurgaon, India (23rd April, 2015) — ASUS
CEO Jerry Shen today announced ZenFone 2 in India at the
Experience 2Morrow press event in Gurgaon. Bollywood star Saif Ali Khan, the
renowned photographer DabbooRatnani and the celebrated singer Aditi Singh
Sharma were also present for the launch.
Debjani Ghosh, Vice
President Sales & Marketing Group, Managing Director, South Asia joined Mr.
Shen onstage in celebration of the long term partnership of innovation between
Asus and Intel. “We’re extremely proud to come together with Asus during the
month in which we’re celebrating 50 years of Moore’s law to launch the
Zenfone2, a product which has pushed the envelope on innovation yet again to
deliver unprecedented performance. With the ZenFone 2, ASUS is giving consumers
a great mobile experience in a sleek form factor, combining the 64-bit Intel®
Atom™ Processor with Intel’s LTE-Advanced Intel XMM 7260 solution.
Intel Co-founder Gordon Moore strongly believes that what can be done, can be
outdone and that’s what Intel and Asus have done with the ZenFone 2.”
Commenting on this
association, AmiteshJha, VP – Retail, Flipkart said, “Asus is one of the
leading players in the new-age mobile tech world. They are recognized for their
best-in-class technology and innovative products. We are thrilled to take ahead
this partnership with the announcement of their latest product—the Zenfone 2 on
Flipkart.”
Also making an appearance
at the event was renowned digital artist and Instagram sensation, Robert Jahns,
who spoke about his experience using the ZenFone 2 PixelMaster camera and
shared some of the incredible images he captured with it. Mr. Jahns also
endorsed See What Others Can't See, a global photography campaign designed to
showcase the advantages of the ZenFone 2 PixelMaster camera technology.
Winner of a 2015 iF
Design Award, the new ZenFone 2 models feature premium design together with
incredible specifications and features at compelling prices. ZenFone 2 has a
luxurious metallic hairline finish and is just 3.9mm at its thinnest edges,
giving it an incredibly slim profile. With a remarkable 72% screen-to-body
ratio, ZenFone 2 packs a gorgeous 5.5-inch screen into a compact body similar
in size to most 5-inch smartphones.
Designed for comfort
and easy one-handed use, ZenFone 2 features an ergonomically curved rear cover
with an intuitive button that functions as the volume control as well as the
camera shutter button when snapping selfies.
ASUS ZenFone 2 comes
with the Android 5.0 Lollipop — the latest, 64-bit mobile operating system —
and ASUS ZenUI 2.0 to deliver the ultimate user experience.
See What Others Can’t See
ASUS ZenFone 2 comes
with 13MP rear-facing and 5MP front-facing PixelMaster cameras for capturing
great-looking, high-quality photos and videos in any situation. The latest
PixelMaster 2.0 technology features a wide range of enhancements, including Low
Light mode on both the rear and front cameras, allowing users to capture up to
400% brighter photos and videos at night or in dimly lit scenes. When a flash
is preferred, ZenFone 2 is equipped with a Real Tone Dual LED flash to ensure
warm skin tones and natural colors.
The camera also
features an enhanced HDR mode and a blue glass infrared filter, making ZenFone
2 one of the best smartphones for capturing challenging backlit scenes, such as
sunset portraits. The camera’s zero shutter lag lets users take photos
instantly, helping them capture those precious moments that can pass in the
blink of an eye.
ZenFone 2’s 5MP
front-facing camera features a wide, 85-degree field of view perfectly
engineered for taking selfies. Built-in real-time beautification makes taking
selfies even more fun. When taking a selfie with a group of friends, or
including scenery in the shot, ZenUI Selfie Panorama mode lets users capture
panoramic selfies with up to a 140-degree field of view.
For those seeking
fine-grained control over camera settings like ISO, shutter speed and more,
Manual mode offers users a DSLR-like experience right on their smartphone.
Uncompromising Performance
ASUS ZenFone 2 is
powered by the latest 64-bit Intel Atom Super Quad Core processor and is the
world’s first smartphone with 4GB of 64-bit dual-channel RAM—delivering
super-fast, PC-like data transfer speeds—for blazingly-fast multitasking and
smooth performance when running the latest apps. A 60ms touch response time
ensures lag-free input, and OpenGL 3.0 provides incredible gaming performance.
ZenFone 2 dual-SIM
slot with Dual Sim Dual Active (DSDA) technology ensures that users will never
miss important calls. While making or receiving a call on SIM 1, users can
switch seamlessly without disconnecting SIM 1 if another caller tries to
contact them on SIM 2.
Users will spend less
time waiting and more time enjoying ZenFone 2 with its high-capacity, 3000mAh
battery that provides more than a full day of use on a single charge.
BoostMaster technology enables 2X faster charging, letting users charge ZenFone
2 from from 0% to 60% in just 39 minutes. When charging, ZenFone 2 helpfully
displays the current battery state and remaining time needed before the battery
is fully charged.
More Personalized Interface
ASUS ZenUI on ZenFone
2 has been updated to provide a simpler and smarter user experience. To ensure
ZenUI is always up-to-date, ASUS put more than 30 ZenUI apps in the Google
Play, so each app can be updated separately without having to wait for a system
update like on most other Android smartphones. With ZenUI Instant Updates, ASUS
developers can make ZenUI updates available immediately, avoiding delays
between app releases and ensuring the best experience for ZenFone 2 users.
ASUS Launcher, also
available in Google Play features enhancements such as easy customization and
ZenMotion, a collection of intuitive touch gestures, each providing a new way
of interacting with ZenFone 2, such as double tapping on the screen to wake the
device.
Along with ZenMotion
is a collection of touch gesturesthat can be enabled to instantly launch
different apps even when the screen is off. For example, when a user swipes the
screen as if writing the letter C, the camera app will open. Swiping as if
writing a lowercase letter E will open the email app.
Other special motion
gestures are available for different purposes. For example, by double-tapping
on the home key, the user can switch to one-hand mode for easy single-handed
operaton. The user can also gently shake ZenFone 2 to have the information
currently displayed on the screen be added to Do It Later.
SnapView lets users
easily secure their data in ZenFone 2. SnapView provides different storage
spaces to keep personal files separate from work files. SnapView ensures
photos, documents, and other files remain unopened if a user logs in with
different username.
Ultimate Entertainment
ASUS ZenFone 2 is
packed with entertainment features. Its 5.5-inch Full HD (1920 x 1080
resolution) IPS display with a wide 178-degree viewing angle and ASUS-exclusive
TruVivid technology delivers amazing brightness and brilliant colors for
incredible gaming and video-watching experiences.
ZenFone 2 is equipped
with SonicMaster technology for revolutionary smartphone sound quality.
Compared to its predecessor, ZenFone 2 has 38% larger audio chambers and
improved speakers with better diafragmas and stronger voice coils, resulting in
4X more powerful sound output, 4X deeper bass (increased by 14dB), and 2X
higher pitch.
The included Audio
Wizard application lets users customize ZenFone 2’s sound for a truly personal
audio experience. When AudioWizard is turned on, users can choose from six
different output modes to give them the type of sound they desire.
Specifications
|
ASUS ZenFone 2 ZE551ML/ZE550ML
|
OS
|
Android 5.0 Lollipop
|
CPU / GPU
|
64-bit Quad Core
Intel® Atom™ Z3560/Z3580 processor (running at 1.8 or 2.3GHz)
PowerVR Series 6 - G6430, with OpenGL 3.2 support Intel Exclusive 3D Tri-Gate
Transistor Technology
|
Display
|
5.5-inch IPS displaywith
1920 x 1080 (Full HD) resolution and 403ppi pixel density, 400 cd/m2brightness and full-screen
lamination (ZE551ML)
5.5-inch IPS display with 1280 x 720 (HD) resolution and 268ppi pixel
density (ZE550ML)
Scratch-resistant Corning® Gorilla®
Glass 3 with 20nm Oleophobic anti-fingerprint coating
GloveTouch support
Super-fast 60ms touch screen response time, 72% screen-to-body ratio
ZenMotion touch and motion gestures (including Tap Tap to wake and
sleep)
|
RAM
|
64-bit dual-channel LPDDR3 4GB (World’s first 4GB RAM smartphone)
64-bit dual-channel LPDDR3 2GB
|
Storage
|
16GB/32GB/64GB, ASUS WebStorage 5GB (lifetime)
Micro SD card support, up to 64GB
|
Camera
|
Rear: 13MP, f/2.0-aperture,
5-element, auto-focus lens with dual-color Real Tone flash.
Front: 5MP, f/2.0-aperture,
wide-angle 85-degree lens with Selfie Panorama
PixelMaster
features include Low
Light mode / Backlight (HDR) mode / enhanced real-time Beautification mode /
Manual (DSLR/professional)mode / zero shutter lag/ 52MP Super Resolution mode
|
Video
|
MPEG-4 playbackup to 1080p
Full HD recording (1920x1080, 1080p) at 30fps with video stabilization
and one-touch still-capture feature
DivX, H.264, MPEG4, H.263, Xvid, 3GP
|
Audio
|
Dual microphone with noise cancellation
ASUS SonicMaster
|
Network
|
5 laser direct structuring antennas
4G LTE Cat4 for 4G download speeds up to 150Mbps (please check local
carrier for the detail support)
GSM/WCDMA Quad-band 850/900/1900/2100 for Worldwide data roaming
|
Wireless
|
802.11a/b/g/n/ac dual band up to
433Mbps (802.11ac is 5x faster than 802.11n)
Bluetooth 4.0 with A2DP, Wi-Fi Direct, Wi-Fi hotspot (tethering),
NFC support (ZE551ML)
|
Connectivity
|
3.5mm audio jack, Micro USB with OTG support
|
SIM Card
|
Dual Micro-SIM support with Dual SIM Dual Active (DSDA)
|
Sensor
|
Accelerometer, proximity, ambient-light,
gyroscopic, digital compass and Hall-effect sensors
|
Navigation
|
5 satellite navigation system supports GPS, GLONASS, QZSS, SBAS,
Beidou
|
User Interface
|
ASUS ZenUI with 1000+ software enhancements
What’s Next, ZenLink,
Zen Motion, Quick Access, ASUS Splendid, Kids Mode, SnapView, One Hand Mode, Trend Micro Security, etc
|
Services
|
PhotoCollage, PhotoEffects, MiniMovie, Google App, ASUS Sync, MyCloud,
File Manager, MyLibrary, SuperNote
Themes (customize your ZenFone 2 theme from many different templates)
BBM & WhatsApp ready
|
Dimension/Weight
|
152.5 x 77.2 x 10.9-3.9mm / 170g
|
Color
|
Glacier Gray / Osmium Black / Glamour Red /
Ceramic White / Sheer Gold (ZE551ML)
Osmium Black, Glamour Red, Ceramic White (ZE550ML)
|
Battery
|
3000mAh lithium-polymer
ASUS BoostMaster fast-charging technology.(ZE551ML 4GB model)
|
Accessories (optional)
|
ZenFone View Flip Cover Deluxe with access to 7 ZenUI functions
Receive calls, reply messages, flashlight, weather, settings, instant
camera, what’s next
|
###
About ASUS
ASUS is a
worldwide top-three consumer notebook vendor and maker of the world’s best-selling,
most award-winning motherboards. A leading enterprise in the new digital era,
ASUS designs and manufactures products that perfectly meet the needs of today’s
digital home and office, with a broad portfolio that includes motherboards,
graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks,
netbooks, servers, multimedia devices, wireless solutions, networking devices,
tablets and smartphones. Driven by innovation and committed to quality, ASUS
won 4,326 awards in 2014and is widely credited with revolutionizing the PC
industry with its Eee PC™. ASUS has more than 13,600 employees around the globe
with a world-class R&D team of 4,500 engineers. Company revenue for 2014
was approximately US$14.5 billion.
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