Firefox brings country’s biking talent together at 4th edition of its mountain biking race, FIRESTORM

Sponsored by Ireo, the thrilling race held in the forests of Manger, Gurgaon saw 150 participants including biking enthusiasts and racing veterans!

Gurgaon, March 1, 2015:  Firefox, a leading name in the premium bike segment in India, organized the 4^th edition of its annual mountain biking race, FIRESTORM on 1^st of March, 2015. Ireo, the fully integrated real estate organization with a pan-India footprint, served as the title sponsor for the annual biking event.  Kick starting at 7 in the morning, the race witnessed cycling novices and veteran bikers battling the rugged terrain of the Manger forest in Gurgaon, for prizes over Rs. 3 lakhs.

Mr. Shiv Inder Singh, Managing Director Firefox Bikes, commented, “We have been organizing FIRESTORM for some years now. Bike-enthusiasts literally wait for this event to showcase their cycling skills while testing their endurance and mental strength. This year’s racing event saw a good turn out and was packed with energy, excitement and enthusiasm of the competing bikers.”

Mr. Pankaj Dugar, CEO Hospitality & Delhi, Ireo commented, “We are highly elated on associating with Firefox’s annual event FIRESTORM as its title sponsor. It was a great pleasure to see such passionate and zealous bikers converge together on one platform. We look forward to collaborating and adding weight to people’s enthusiasm and interest towards sporting events such as these.”

FIRESTORM was held amidst dirt paths where participants had to combat broken rocks, thorny Kikar trees and the occasional appearance of Neelgai and foxes. Going head to head in a multi lap format, the professional racers were required to cover a distance of approx. 42 kms and bike-fanatics had to cross a distance of 29 kms to win prizes of more than Rs. 3 Lakhs.

As pioneers of high performance biking in India, Firefox continues to fuel the passion of mountain bikers to discover their skill to thrill with FIRESTORM.

About Firefox

Firefox is a leading name in the premium bike segment in India. Based out of Greater Noida, Firefox caters to all age groups and segments of biking from MTB, Road, Hybrid, BMX to Kids.   It has tie-ups with various international brands for bikes and accessories like Trek, Tern, Shimano, Saris, Finishline, Slime, Warner Brothers, and Popeye. The USP of Firefox is that it offers complete biking solutions of international standards to its customers under one roof.

Their network is spread across 85 cities with over 170 outlets throughout the country. Firefox plans to expand its retail presence with 7 additional outlets in the next quarter and 30 new stores each successive year. The Firefox and Trek segment enjoys a solid market position with very little competition as they offer a wide range of over 75 bike models which caters to all age groups. The company targets its products at high-income salaried groups, corporate professionals, kids and young parents.