Mumbai, October 2014: Ramesh Ramanathan, Managing Director, Sterling Holiday Resorts (India) Limited, has been elected Chairman of All India Resort Development Association (AIRDA) at the recently held Annual General Meeting.
AIRDA is an independent, non-profit advisory body set up by the Vacation Ownership industry. AIRDA functions as a self-regulatory body and provides guidance to all stakeholders. This includes customer guidance and protection. AIRDA also guides new entrants to the industry and existing players. AIRDA’s mission is to provide a platform for the industry to work together and address opportunities for growth.
Ramesh Ramanathan is a founder member of AIRDA. Acknowledged as a pioneer in the Vacation Ownership industry in India, Mr. Ramanathan’s foray into the industry began in 1991 when he led the Marketing, Sales and Customer Relations functions at Sterling. Under his leadership, Sterling pioneered the “right to use” Vacation Ownership model and grew to be a leader in the industry. In 1996, he joined the Mahindra Group to found Club Mahindra. Ramesh is credited with the successful establishment of the Club Mahindra brand and in leading Mahindra Holidays and Resorts into becoming one of the top holiday companies in the world. During his tenure at Club Mahindra, Ramesh successfully took the company public, spending a total of over 12 years at the company. Ramesh was a member of the Group Executive Board of the Mahindra group and was serving on the board of some of the group companies. In July 2011, he returned at the helm of Sterling as Managing Director. In the short span of three years Sterling has grown rapidly under his leadership.
On being elected Chairman of AIRDA, Ramesh Ramanathan said, “The travel and tourism industry in India is poised for exponential growth. As Indian families adopt holidays as integral to their lifestyle in increasing numbers, Vacation Ownership membership will come to be seen as highly attractive given the concept’s economic and emotional benefits. I look forward to working with AIRDA in providing guidance to the Vacation Ownership industry so that it realizes its full potential. I am also confident that the Vacation Ownership industry can play an integral role in developing destinations, thereby adding impetus to the Incredible India story.”
About Sterling Holidays Resorts and All India Resort Development Association (AIRDA)
Sterling Holiday Resorts (India) Limited is a leading Leisure Hospitality company in India. The company pioneered Vacation Ownership in the country. Currently, Sterling has an inventory of 1634 rooms spread across 21 resorts located in Corbett, Darjeeling, Dharamshala, Gangtok, Goa, Karwar, Kodaikanal, Lonavala, Manali, Munnar, Mussoorie, Nainital, Ooty, Puri, Sariska, Thekkady, Yelagiri and Yercaud.