21th October, New Delhi, 2014: PNB MetLife India Insurance Company Limited (PNB MetLife), today announced its association with the Shahrukh Khan Starrer “ Happy New Year”. The Shahrukh Khan brand brings the trust connect that solidifies PNB MetLife’s interest with the association.
Scheduled for a Diwali release, Farah Khan’s directorial venture have strong star cast including - Deepika Padukone, Abhishek Bachchan, Boman Irani, Sonu Sood and Vivaan Shah. Great music, strong star cast and Shahrukh Khan Brand is bound to have a good response and sponsoring the movie will enable PNB MetLife to reach a large audience.
Speaking about the association, Mr. Balachander Sekhar, Director Marketing and Products, PNB MetLife, said, “At PNB MetLife we continuously look for innovative ways to connect with our consumers. SRK’s charisma coupled with his popularity amongst masses in India and the South Asian community world-wide makes this association a perfect match for us. Happy New Year is a family entertainer that will help our brand reach out to our consumers in the relaxed and captive atmosphere of a Cinema hall”.
About PNB MetLife India Insurance Company Limited
PNB MetLife India Insurance Company Limited (PNB MetLife) is a joint venture between MetLife International Holdings Inc. (MIHI), Punjab National Bank Limited (PNB), Jammu & Kashmir Bank Limited (JKB), M. Pallonji and Company Private Limited and other private investors, with MIHI and PNB being the majority shareholders. PNB MetLife was previously known as MetLife India Insurance Company Limited and has been present in India since 2001.
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