Wednesday, September 17, 2014

Celebrate this Diwali in your stylish best with Whirlpool

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Celebrate this Diwali in your stylish best with Whirlpool
Win assured gifts on every purchase

Mumbai, September 16, 2014: Whirlpool of India gives you a chance to celebrate this Diwali in Style. Beginning 10th Sep till 31st October, Whirlpool of India,  a subsidiary of Whirlpool Corporation, the world’s leading manufacturer and marketer of major home appliances, has unveiled an exciting  campaign “Celebrate Diwali in Style” for the on- going festival season.

Riding high on improving consumer sentiments this festive season, Whirlpool of India is giving assured gifts on purchase of any Whirlpool product. Through a scratch card, consumers can win free gifts from premium brands such as a Glamour Kit from AVON or a Style Kit from Park Avenue  or an Accessory Kit from Luxor worth. In addition, consumers get an assured second gift of an Arrow Travel Bag on all premium Whirlpool models. The offer is valid between 10 September to 31 October 2014.

Announcing the Diwali bonanza, Mr. Shantanu Das Gupta, Vice President – Corporate Affairs & Strategy, Whirlpool of India said, “Every Diwali Whirlpool tries to give its customers a special reason to cherish the festival. We do not discount our products preferring, instead, to reward consumers with attractive branded gifts. The theme for this Diwali is “Celebrate Diwali in Style” and the quality of assured gifts will ensure that it adds to the style quotient of our customers.”

“To make this festive season bigger we are introducing new products: a new washing machine with a unique egronomical proposition and a range of high end microwaves, imported from our European factory. We are targeting a growth of 20 and expect to do a turnover of Rs 875-900 Crore in this festive season”, Mr. Das Gupta added.

Whirlpool of India has also launched a robust 360 degree communication campaign across mediums like television, print, radio, cinema, outdoor, digital, retail activation etc. to support its Diwali promotions.

About Whirlpool Corporation

Whirlpool Corporation is the world’s leading global manufacturer and marketer of major home appliances, with annual sales of approximately $19 billion in 2013, 69,000 employees, and 59 manufacturing and technology research centers around the world.  The company marketsWhirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Consul, Bauknecht and other major brand names. We earn the trust of consumers in nearly every country by focusing on what matters most. Additional information about the company can be found at

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