MCDONALD’S® INDIA EXPANDS MENU WITH NEW FRESHLY PREPARED SAUCY WRAPS
Mumbai, August 2014: Hardcastle Restaurants Private Limited (HRPL), a Master Franchisee for west & south India operations of McDonald’s and a subsidiary of Westlife Development Limited, a company listed on the Bombay Stock Exchange (BSE: 505533), announced the launch of its new Saucy Wraps.
McDonald’s India is now serving up to three varieties of the new Saucy Wraps - Aloo Wrap, Egg Wrap and Grilled Chicken Wrap - available any time of the day; to offer guests more choices to keep them running. Beginning August 1st this year, the three new Saucy Wraps are available at McDonald’s restaurants and through McDelivery, nationwide.
The entrée wrap rollout comes as part of McDonald’s broader initiative to offer wholesome menu options to customers, aiming to grow not just its share of sales in the QSR industry but in the industry as a whole.
A completely new addition to the McDonald’s India menu, Saucy Wraps feature the finest, high-quality fresh produce and ingredients wrapped in baked tortillas. The freshly prepared Saucy Wraps are part of McDonald’s commitment to offer customers a variety of relevant tastes and new food choices.
"Customer taste preferences are constantly evolving, so we have to be intentional about staying ahead and remaining relevant to those changes. We are committed to finding new and innovative ways to meet the needs of our customers seeking more variety and more choices in food to help get them through their busy days. As our customers evolve in their preferences and lifestyles, we will continue to evolve and offer new, trendy, and value-oriented menu items for them,” said Smita Jatia, Managing Director, Hardcastle Restaurants Pvt. Ltd.
The new Saucy Wraps is served in a convenient hand-held package and serves as an excellent food option for busy people looking for a wholesome option on the go. Starting at Rs.49, the wrap is filled with fresh vegetables and chipotle sauces to give the products a tangy twist
The Saucy Wrap varieties include:
Aloo Wrap: Classic McAloo patty wrapped in a baked tortilla is garnished with fresh lettuce, onions and chipotle sauce
Grilled Chicken Wrap: Juicy and tender grilled chicken patty wrapped in a baked tortilla and topped with crispy lettuce, crunchy onions and chipotle sauce
Egg Wrap: Protein packed freshly steamed egg patty wrapped in a baked tortilla and garnished with crispy lettuce, sliced red onions and spicy chipotle sauce
To help customers make more informed decisions and to assist guests in selecting meals that suit their individual dietary needs and preferences, McDonald’s has provided nutritional information of the new Saucy Wraps across all its restaurant. For the most up-to-date nutrition information of McDonald’s menu, visit: www.mcdonaldsindia.com/
Through its brand commitment to serve Good Food, McDonald’s India is the only national restaurant chain with significant commitments to locally grown produce. McDonald’s use of premium quality ingredients from sustainable sources demonstrates the company's commitment to serving Good Food with integrity.
The launch of the new Saucy Wraps is supported by a multi-channel advertising campaign. McDonald’s will run an integrated month long TV, Digital and outdoor campaign, accompanied by an in-restaurant merchandising. The campaign is based around the strap line ‘Khayega Toh Dil Gaayega’ and is on air since August 1, 2014.
About the company:
Hardcastle Restaurants Pvt. Ltd. (HRPL) is a subsidiary of BSE listed Westlife Development Limited (BSE: 505533), which focuses on putting up and operating Quick Service Restaurants (QSR) in India. HRPL is a McDonald’s franchisee with rights to own and operate McDonald’s restaurants in India’s west and south markets. HRPL has been a franchisee in this part of India since its inception in 1996.
HRPL serves approximately 165 million customers, annually, at its 189 (as of June 30, 2014) McDonald’s restaurants in 20 cities across the states of Andhra Pradesh, Gujarat, Karnataka, Maharashtra, Tamil Nadu, Kerala and parts of Madhya Pradesh, and provides direct employment to over 7,500 employees.
McDonald’s operates through various formats and brand extensions including standalone restaurants, drive-thru’s, 24/7, McDelivery, Web and Mobile ordering, Breakfasts and dessert Kiosks. The menu features Burgers, Finger Foods, Wraps, Hot and Cold Beverages besides a wide range of desserts. Several of the McDonald’s Restaurant feature in-house McCafé.